how to become a jedi master of marketing: the content force
DESCRIPTION
Colleen Jones kicks off a content marketing event hosted by Technology Association of Georgia by answering the key question "Why content marketing, and why now?"TRANSCRIPT
Colleen Jones, Principal @leenjones content-science.com
HOW TO BE A JEDI MASTER OF MARKETING Learn the Ways of the Content Force Colleen Jones, Principal @leenjones content-science.com
90% of HP sales come from online content.
Gilbane Conference
Today, your prospects are more likely to encounter an ewok than click on a banner ad.
Why? Mobile + Social = Constant Content Demand
Your Prospects Nurture Themselves into Leads with Content
Businesses invested nearly
$18 billion in content marketing in 2013. - Custom Content Council
Dell, The Coca-Cola Company, Equifax,
IHG, Cerner Corporation and other leading companies are implementing
content strategy for B2B and B2C marketing, service, and support content.
CONTENT IS THE
#1 even over social media, email, and other trends.
- eMarketer
PRIORITY OF CLIENT-SIDE
MARKETERS
80%
anticipate a moderate or aggressive shift in spending toward content marketing as the industry
continues to thrive.
- Custom Content Council
OF MARKETERS
Content investments by B2B + B2C companies now account for
1/3 - Content Marketing Institute
OF MARKETING
BUDGETS
How do you become a Jedi Master?