how to be yourself a good deal? personal branding
Post on 18-Oct-2014
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How do you see yourself? How others perceive you? How do you think others perceive you? Here you have some ideas to start..TRANSCRIPT
Silvio Raij
Intro
Personal Branding 2012
“A Brand is a promess of value”
William Arruda, Personal Brandin Guru
Your Personal Brand
1DISCOVER YOUR BRAND
2EXPRESS
YOURSELF
3BUILD YOUR NETWORK
What´s your Personal Identity?
1DISCOVER YOUR BRAND
Marcas y sus promesas
= strong, solid
= elegant, refined
= innovation, prestige
= fast, easy
= quality
You =?
What is your promise?
How do you see yourself?
How do you think
others see you?
How do others see
you?
Coherencia en tu identidad
• Ask yourself… How do I see myself?
• Ask the people who know you well..
How do you perceive me?
• Now, look for coincidences
» ARE YOU VISIBLE: My potential clients know who I am?
» ARE YOU CREDIBLE: Can prove my qualities?
» ARE YOU CLEAR: I leave it clear who I am and who I am not?
» ARE YOU CONSISTENT: Do I keep my message firm?
» ARE YOU CONSTANT: Are you always present?
ASK YOURSELF…TROUGH YOUR BRAND?
There are many in your same profession…
What makes you different from others?
What do you offer that others don´t?
Stand out from the rest
Similarities Differences
What similarities and differencesmy clients see in me?
What is your slogan, that sentence that talks about you?
Your slogan
2 How do you express who
you are?How do you show yourself?
EXPRESS YOURSELF
Make your plan Offer yourself
Writtenarticles
Social networks
PublicSpeaks
Book
Blog
Volunteering
Content
Have you google yourself? What do you see? Is consistent about yourself?
What they find when they search for you?
They´ll see value?If they find a lot of content about me
They´ll see diversity?If they find images, videos and audios
They´ll see validation?If they find good testimonies
“Customers do not buy your profession, they buy you and your solutions”
3 Your clients are your best
ambassadorsBUILD YOUR
NETWORK
Virtual Presence
Share, share and share