how to be your own marketer and expand your social footprint
TRANSCRIPT
How to be your own marketer and expand your social footprint
@adobespark
Thibault Imbert Growth, Adobe Spark
Reminders Tools for content creation
Which channel? How to make the best of each?
Tools to measure impact
Agenda
Reminder #1: It starts with content…
and you can drive this by making things visual
Visual content is more than 40X more likely to get shared on social media than other types of content.
Facebook posts with images see 2.3X more engagement than those without images.
Shoppers who view video are 1.81X more likely to purchase than non-viewers.
Stats from HubSpot: http://bit.ly/coolsocialstats
Adobe Spark
Spark PostSpark PageSpark Video
Who is Adobe Spark for?
Small Businesses
Non-profitsSocial savvy individuals
Demo
Reminder #2: Email is still king
Email sees 50-100 times the click rates that Facebook and Twitter do.
Email marketing is the king of the marketing kingdom with a 3800% ROI
and $38 for every $1 spent.
Which channel?
Social to drive email
Use social not just for traffic, support and engagement but also for building your email list.
Social to drive email
Which channel?
Identify your user (persona) Find which channel your targeted customer is using
Quality over quantity
Which channel?
What’s true for all social channels
First, tell people about them and help people tell the world about you:
Email signature Website footers Thank you pages
Tweet/Like/Share/Pin plugins (blog)
Post consistently It is not a one-way street, be authentic
Engage conversations, respond to comments Scheduling will help a lot (Later, Hootsuite, Adobe Social, etc.)
First impressions matter! Craft your profile as much as possible
@adobespark @nictecreativedesign
How to make the best of each?
Use the Page plugin to embed your facebook Page Convert your blog traffic into Facebook audience
Ask your fans on other social platforms to follow your facebook Page
85% of videos on Facebook are viewed with the sound off.
Design video for viewing with the sound off.
Use facebook live
Caveat: Not SEO friendly Great for engagement, not acquisition
Save your video and upload to
Hashtags (targeted ones) Beware of vanity likes!
Which hashtags would your audience use?
Create a hashtag list Copy/Paste as comment
crowded
niche
Share UGC (ask permission) Repost (iOS/Android)
Run a contest (with your hashtags)
Ask followers to tag a friend
Experiment with video (stories and posts)
Follow competitors followers Great targeted audience
Follow, Like, Comment Don’t automate this!
Here were the results: Follow: 14% followback
Follow + Like: 22% followback Follow + Like + Comment: 34% followback
Data from shopify.com - http://bit.ly/shopifyinstagrowth
Shout for shout (s4s)
Find an account that targets an audience compatible with yours
About the same followers base DM the person and ask for an Instagram
takeover or shout 4 shout.
Instagram takeover
Shout 4 Shout
Instagram Ads
Instagram Shopping
Use it for support
Ask for retweets (don’t be shy)
Use hashtags (trending ones) Trend piggybacking (stay relevant)
Use lists (to raise awareness about you)
Follow competitors followers
Secret feature to boost newsletter subscribers
Twitter Lead Gen Cards
Lead Gen Cards: Use cases
Pin it on profile Event signup (RSVP)
Promote a product (send samples)
Shopify users referred by Pinterest spend an average of $80 compared to the Facebook referral average of $40.
Stats from HubSpot: http://bit.ly/coolsocialstats
Install the Pin It plugin
Embed Boards (Board Widget button on the Widget Builder)
and pins into your blog posts (convert your blog audience into Pinterest followers)
Have custom board images
Use vertical collage-type Pins
How does it look on mobile? Make sure text is readable
75% of Pinterest’s users use Pinterest on their mobile devices.
Saturdays are definitely the best for Pinning to Pinterest, and specifically from 8–11 p.m.
Next up is any day between 2–4 a.m. or 2–4 p.m.
Data from coschedule.com
Ads
Ads
Targeting your audience is key Test, Test, Test then scale
Ads
Tools
https://spark.adobe.com/?utm_source=instagram&utm_medium=social&utm_ca
mpaign=christmas-giveaway
bit.ly/xmas-giveaway
How to be your own marketer and expand your social footprint
(Slides)
http://bit.ly/max-diy-marketing