how to be successful online by robert faulkner [email protected] 020 8600 0500
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How to be successful online by Robert Faulkner [email protected] www.datadial.net 020 8600 0500. 5 steps to a successful website. How does Google know what a page is about?. It reads and understands the information in key areas of the page i.e Keywords / Key phrases. - PowerPoint PPT PresentationTRANSCRIPT
5 steps to a successful website
Online Marketing
Design – usability & emotional response
Page optimisation
Site structure
Keyword research
How does Google know what a page is about?
It reads and understands the information in key areas of the page
i.e Keywords / Key phrases
Choosing the right keywordsgenerating a list
Brainstorming what would your
customers search for?
Surveying customers and
sales staff
Competitor analysis
what words do your competitors target?
Existing data – Log files and analytics
packages
ToolsData from keyword
research tools
Keyword Research - Selection
Search volume
Competition
Conversion rate
Long-tail = targeted = higher conversion
How should you organise your pages?
Google does not rank websites, it
ranks pages.Website structure and layout is key
Each category AND product should
have its own page.
On Page OptimisationURLs
Page Titles
Page Headings H1 and H2
Image Filenames
Body Text
Image Alt Attributes
Bold and Italic Text
Lo Mismo A man about to cut the head off a sodier with an axe
Design
This site is easy to use….This company is easy to work with…...Oh, and there’s an offer…
I will buy from this company
How do search engines rank a page?
LinksThe number and quality of links pointing to a page tells a search engine how important that page is.
Why would I link to your site?
Because you’ve got something that I want to recommend to others
i.e. Great content
So
Great content
Links
Rankings Traffic
What are you doing to be #1?
Consult and publish in
partnership with industry experts
Create one-stop resources
Provide high quality unique
information
Provide important information in a non-commercial
format
Provide free tools to keep people coming back
Humour Top 10/20/30 lists Reviews
Interviews Surveys and research
Look what your competitors are
doing and improve upon it
Offer information and resources for
free
How do you get links?
Submission to relevant directories
Leverage relationships with
customers, suppliers,
distributors
Industry sites and resources
Press release syndication
Company blog filled with great
information
Link ‘bait’ Ask for links
Social media sites
Article writing and guest posting
What is Social Media?An opportunity to meet the people
Conversation Networking
Community Participation
Monitoring
How to participate Hi, Hello, Howdy, Wotcha, G'day mate –
There are plenty of ways of starting a conversation, and it's the same Online.
Find out who’s talking and where
Listen to conversations
Get involved - dialogue NOT
monologueShare value
Relinquish control – Branded content
does not workBe HONEST!
Use your blog
Social Media in the boardroom
Yeah, Social Media, we’ll have a bit of that
New Culture
New jobs
How is it used
Resources
Google keyword toolGoogle analyticsDell social media guideReputation managementDatadial blogSEO BrowserDid you know?