how to be SUCCESSFUL building mobile apps?

mobile biz bootcamp September 15, 2010

you gotta be good to be lucky…

mobile biz bootcamp September 15, 2010

cross platform development is a nightmare.

it is both a massive challenge/opportunity

introducing clip

Canada’s location-based mobile coupon network

Average number of apps per iPhone : 65Average money spent on apps per iPhone : $80Average cost of a paid app : $1.56Percentage of free apps : 65% (only?)Percentage users with ONLY free apps : 7%

Source: AppsFire.com

getting on the phone…

does not necessarily mean stayingon the phone…

-- Avg Minutes per use: 9.6 (Greystripe)-- Avg Uses per user: 19.9 (Greystripe)-- Only 20% of users return to use the app after the first day (Pinch Media)-- After a month, this number drops to 5% (Pinch Media)-- "39% of iPhone users cited weather-related apps as one of the three kinds of applications they use most frequently (Compete via MediaPost, April 2009)

Q: how many apps do you use in a month?

a successful app must:

1) solve a real problem

2) entertain (either with content or functionality ie. gaming)

successful apps solve a real problem

• Where is good to eat around here?

• What should I cook for dinner tonight?

• I love this song! Who sings it?

• What is the weather forecast today?

• Where am I? Where are my friends?

• I am heading out for lunch, who has a good deal on today?

Tip: focus on the context of a mobile user, and build a great experience around it.

the clip approach to mobile•Consumers are self interested, so Clip is a mobile experience that

allows brands to engage consumers motivated by DEALS!

•Aggregating high-value actionable content around a great mobile experience is the best way to get and keep a user.

•Appeal to those who are already interested in promotions. This needs to happen on both user and client side.

•Cannot drive consumer adoption through mobile only. Build awareness by leveraging the assets of partners owned, earned and bought media.

The Clip business model and software architecture is designed to leverage existingrelationships of affiliate marketing partners. Ie. Multiple distribution networks and media touch points

Partners gain access to a growing community of mobile consumers through turn-key Clip CMS and an opportunity to add a new revenue stream.

The ability to apply co-branding on partner offers is

being developed.

partners bring users and content

The web-based API allows marketers to quickly and easily create offers from any computer with an internet connection. Automate go-live and expiration dates, associate offers to one or many locations, and enforce usage restrictions through the simple form-based system.

build software people want to use

Where do we go from here?

• PR push around Blackberry and campaign rollouts

• Continue to build the number of Clip touch points

• Prod. Development - favourite merchants/push notifications- Address the collective buying market

• Platform integration with clients, on user interaction side and through their systems

if you can code, drop me a line!

David Offierski(416) 886-7245do@clipmobile.ca@clipmobile