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How to Be FDA Compliant… #WANDFDA @WANDCorporatio n and Still Create Killer Menu Boards

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Page 1: How to be FDA Compliant and Still Create Killer Menu Boards

How to Be FDA Compliant…

#WANDFDA @WANDCorporation

and Still Create Killer Menu Boards

Page 2: How to be FDA Compliant and Still Create Killer Menu Boards

FOCUS100% focus on

QSR/Fast Casual Restaurants

TECHNOLOGYHistory of

unbeatable restaurant innovation

SERVICEEndless quest to

deliver total customer

satisfaction

The WAND Difference

Page 3: How to be FDA Compliant and Still Create Killer Menu Boards

Agenda

#WANDFDA @WANDCorporation

• Quick introductions• FDA menu labeling requirement law• Creative menu design tips • 6 steps to success • Q&A

Page 4: How to be FDA Compliant and Still Create Killer Menu Boards

Introductions

#WANDFDA @WANDCorporation

Jason BatesProduct Analyst

13 Years a Digital NerdFavorite Movie: Hitchhiker’s

Guide to the Galaxy

Sarah MakiCreative Services Director

10+ Years a Creative JunkieFavorite Movie: Star Wars

Chuck GehmanVP of Product Management

19 Years a Tech FanaticFavorite Movie: Rocky

Page 5: How to be FDA Compliant and Still Create Killer Menu Boards

Quick Facts

Who

• 20+ locations• 75% or more similar menu items

What

• Permanent items (not 60 day or less items)

When

• No later than Dec 1, 2015

Where

• All menus – anywhere (indoor, outdoor, printed, online)

How

• Let’s dig deeper…

#WANDFDA @WANDCorporation

Page 6: How to be FDA Compliant and Still Create Killer Menu Boards

The Devil is In the Details Size

Location

Color

Contrast

Combos

LTOs

Disclaimers

#WANDFDA @WANDCorporation

Promos

Page 7: How to be FDA Compliant and Still Create Killer Menu Boards
Page 8: How to be FDA Compliant and Still Create Killer Menu Boards
Page 9: How to be FDA Compliant and Still Create Killer Menu Boards

Which Board is Calorie Compliant?

A B#WANDFDA

COMPLIANT

Page 10: How to be FDA Compliant and Still Create Killer Menu Boards

More Content? No Problem.

#WANDFDA

REDUCE FONT SIZE

Page 11: How to be FDA Compliant and Still Create Killer Menu Boards

More Content? No Problem.

#WANDFDA

CYCLE CONTENT/ ADD DMB

Page 12: How to be FDA Compliant and Still Create Killer Menu Boards

Ride the “Better For You” Wave!

#WANDFDA

MAGNIFY OPTIONS VIA FLEXIBLE

CONTENT AREAS

Page 13: How to be FDA Compliant and Still Create Killer Menu Boards

Ride the “Better For You” Wave!

#WANDFDA

LET THE CUSTOMER

CHOOSE COMBO OPTIONS

Higher Calorie Combo Lower Calorie Combo

Page 14: How to be FDA Compliant and Still Create Killer Menu Boards

Ride the “Better For You” Wave!

#WANDFDA

MAKE BETTER CHOICES EASIER

TO FIND

Page 15: How to be FDA Compliant and Still Create Killer Menu Boards

Don’t Like the Caloric Conversation? Then Change It!

#WANDFDA

MAKE NOISE/OFFSET

ATTENTION

Page 16: How to be FDA Compliant and Still Create Killer Menu Boards

Don’t Like the Caloric Conversation? Then Change It!

#WANDFDA

ADD DESCRIPTIVE MENU LABELS

Page 17: How to be FDA Compliant and Still Create Killer Menu Boards

Don’t Like the Caloric Conversation? Then Change It!

#WANDFDA

USE PRODUCTIMAGERY—

MAKE PRODUCTS ENTICING

Page 18: How to be FDA Compliant and Still Create Killer Menu Boards

Creative Process

Submit Request

Discovery Call

SOW Delivered

and Approved

Client Review + Feedback

Cycle

Content Approval

Final Production Deployment Go Live

#WANDFDA @WANDCorporation

Page 19: How to be FDA Compliant and Still Create Killer Menu Boards

1. Choose Your Champion

2. Identify Who Has the Counts

3. Conduct an Audit

4. Document Typical Update

Process

5. Determine Your Ideal Approach

6. Manage Through

Completion

#WANDFDA @WANDcorporation

6 Steps to Success

Page 20: How to be FDA Compliant and Still Create Killer Menu Boards

Recap

#WANDFDA @WANDCorporation

• FDA menu labeling rules are here to stay• Be safe rather than sorry• Get on top of it now to avoid the rush• Think through your creative strategy• Follow the six steps for success

Page 21: How to be FDA Compliant and Still Create Killer Menu Boards

Q&A

#WANDFDA @WANDCorporation

Page 22: How to be FDA Compliant and Still Create Killer Menu Boards

ReferencesFDA Menu and Vending Machine Labeling Requirements

http://www.fda.gov/Food/IngredientsPackagingLabeling/LabelingNutrition/ucm217762.htm

Calorie Labeling on Restaurant Menus – What you Need to Knowhttp://www.fda.gov/downloads/Food/IngredientsPackagingLabeling/LabelingNutrition/UCM434004.pdf

Examples of Compliant Labeling in QSR/Fast Casualhttp://www.cspinet.org/menulabeling/boards.html

Evaluating the Impact of Menu Labeling on Food Choices & Intakehttp://www.ncbi.nlm.nih.gov/pmc/articles/PMC2804627/

Page 23: How to be FDA Compliant and Still Create Killer Menu Boards

Contact Us

#WANDFDA @WANDCorporation

Jason BatesProduct Analyst

Favorite Star Wars Character: Chewbacca

[email protected]

Sarah MakiCreative Services Director

Favorite Star Wars Character: Princess Leia

[email protected]

Chuck GehmanVP of Product Management

Favorite Star Wars Character: Han Solo

[email protected]


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