how to be creative!

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{ UNLEASH THE CREATIVE YOU Miqdaad S. Dohadwala A.K.A – 1 hour for some students to check Face-boo

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A creativity workshop for advertising and marketing executives, developed at IIPM by Miqdaad Dohadwala for Training and Development Class.All Rights Reserved

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  • 1. UNLEASHTHE CREATIVEYOU
    Miqdaad S. Dohadwala
    A.K.A 1 hour for some students to check Face-book

2. Always Paid | Persuasive | Non-Personal
3. What Creativity does?
4. 5. UnleashThe Creative You
Miqdaad S. Dohadwala
6. I saw the angel in the marble and carved until I set him free
Michelangelo
7. CREATIVITY IS NOT FAIRY DUST AND UNICORN FARTS
8. Every child gets a box of crayons in Kindergarten
9. 10. TaRoTCaRdS
Pundit
Cupboard
Jinesh Sakariya
Hamster
Mosquito Coil
11. 50 years from this day, A lone Pundit and JineshSakariyawill be making out in a cupboard, a hamster will crawl up Jineshs buttocks following which the pundit shall light a mosquitocoil, Jinesh shall shake his head in disdain and say this does not work on mammals you moron.
12. Step out of your comfort zone
13. What the hell.
Lets give it a shot
Step out of your comfort zone
14. Board the train of thought
15. 16. Ignore undue social influence
The more original your idea is, the less good advice people will give you.
Good Ideas alter the power balance in relationships
That is why good ideas are generally resisted
17. The idea doesnt have to be big!
It just needs to change the world!
The sovereignty of your work willinspirefar more people than the actual content ever will
18. Put the hours in
Put the hours in; do it for long enough and magical,
life-transforming things happen eventually.
19. You trade them for books.Creativity is your inner child sayingCan I have my crayons back please?
20. 21. 22. The more talented a person is, the less props he requires
A fancy tool just gives the second-rater one more
pillar to hide behind. Which is why there are
so many lousy photographers with state of the art SLRs.
23. 24. 25. Standing out in a Crowd?
Dont
If you aspire to stand out in a crowd,
you are still taking the crowd into consideration
26. 27. 1.Assume there will always be tools that
are better than the ones you have now.
Important Considerations!!
2.Assume that events in the world will
continue to happen or not happenregardless of whether you learn aboutthem immediately.
3.Assume that you understand and control
an embarrassingly minute percentage ofthe universe.
4.Assume that none of this matters if youre
determined to make something you careabout today.
28. The Importance of
Keywords & Emotions
29. Indian
Spicy
Tasty
Rice
Dinner
Chicken
Chillies
Raita
Mother
Home
Eat
Sleep
Kadhai
Cooking
Hot
Attractive
Gratifying
Delicious
Beautiful
Attractive
Cute
Super Model
Female
Caucasian
American
Sexy
Gratifying
Hot
Money
Fame
Delicious
Nude
Bed
Latino
Eyes
Lips
Necklace
30. EVERY IDEA HAS AN
EXPIRATION DATE.
31. Art is allowing yourself to make mistakes. Creativity is knowing which ones to keep
Scott Adams
32. LOSE
YOURSELF
IN
OF
TRAINS
THOUGHT
33. What Women Want
TRAINS OFTHOUGHT AND EMOTIONS
34. PUT
FEELINGS
INTO
WHATEVER
YOU
DO
35. MAD MEN
Watch how Don Draper brings life to a photograph projector called the Kodak Carousel
36. MAKE
SOMETHING
TRULY
TRULY
AND
AMAZING
37. What Women Want
Watch how Bruce Willis breathes life into Nike Shoes
Highlight How to really stun people at your next Ad Pitch
38. Atleast
Your
Part
Of
The
World
Creatively
You Can
Change
The
World
39. Questions?
40. UnleashThe Creative You
Miqdaad S. Dohadwala