how to be an effective product manager
TRANSCRIPT
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How to be an Effective Product Manager
Anshumani Ruddra/ @baboonzeroSequoia CTO/ CPO Summit 2016
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Legend
Skills/ Systems of an Effective PM:
#Core – skeletal and muscular
#Process – circulatory
#People – nervous
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#Core
Spend the majority of your time in the problem space
Why before How and What
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#Core
Learn the difference between Attitudinal and Behavioral user research methods
What users say – AttitudinalWhat users actually do – Behavioral
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#Core
Always be deconstructing
What works and why?What doesn’t work and why?How can this product be improved 10x?
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#Core
Adopt an experimenter’s mind-set
Every experiment has three crucial steps:
Setting up the experimentMeasuring the resultsUsing the results to improve the experiment
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#Core
Use first principles thinking
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#Core
Build breadth and go deep on a couple of skills
At an org level – match people with complementary skills
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#People
Practice enlightened self-interest
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#People
Peddle your wares to your teammates
Your backlog, roadmap, sprint plan, product requirement documents – these are all products you own and create for your teammates– your first users. Set a high quality bar with them.
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#People
Articulate the vision and mission
Users care about the ‘Why’So does your team
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#People
Build trust within your team
Set high standards and deliver
Expect high standards
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#Process
Avoid multitasking
Do one thing at a time. Do it well.
Same goes for your product.
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#Process
Bring order to chaos:
• Daily scrums are good• Come prepared for meetings• Take notes during meetings – share
with everyone• Stick to shorter meetings• Use Jira/ Trello/ whiteboards
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#Process
Live by the two pizza rule
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Q&A