how to be a social media rock star!
DESCRIPTION
Training for ArvestTRANSCRIPT
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Be a Social Media Rock Star
and get REAL ROI (yes, it IS possible!)
www.SOCIALVENTION.com
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Then
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“Every biz owner CAN build their bottom line through social media
strategy.”~ Cindy Morrison
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Today’s customer doesn’t buy what you SELL...
They buy who you ARE!
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Why Social Media?
36% TRUST advertising, but...
81% TRUST referrals/recommendati
ons ~ Constant Contact
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HOPE is *NOT* a strategy!
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Biz Goals
Fan Base=
Distribution
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Sales Funnel
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80 / 20 Rule
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Content is KING
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Content Calendar~ Facebook Posts (1-2 a day)
~ Facebook Contests (1 a quarter)
~ Twitter Updates (3-5 a day)
~ Pinterest (4 a week)
~ YouTube Videos (2-3 a week)
~ Blog (2-3 a week)
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What To Post ~ Consistent with brand
~ Relevant NON-SALES content
~ Thought provoking questions
~ Visual
~ Cross promotions
~ Customer loyalty/appreciation
~ Strategically promoted posts
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Facebook ~ Family Reunion
Twitter ~ Cocktail Party
LinkedIn ~ Board Room
Pinterest ~ Bulletin Board
Instagram ~ Viral Polaroid
YouTube ~ Bite-Size TV
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Be where your customers are!
~ Most frequently checked website
~ 1 in 4 on Facebook (Pew Research)
~ 1.32 Billion Users (14% INCREASE!)
~ 4.6 Billion “likes” (67% INCREASE!)
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STATS!
~ 5 New Profiles Created EVERY SECOND
~ 53% Female / 47% Male
~ Highest Traffic: Midweek 1pm-3pm (bit.ly)
~ Thurs & Friday: 18% Increased Engagement (bit.ly)
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90% DON’T Come Back
Value! Value! Value!
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Value #1Information
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Value #2Monetary
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Engagement
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Branding & Tabs
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Branding & Tabs
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It’s NOT LogoBook!
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Socialvention Case Study
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18 Day Contest – 1k “Likes”
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$30 Promoted Post
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Socialvention Strategy Paid & Organic
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Targeted Ads
Chamber Case StudyHiring Event ~ $168
109 Attendees93 Qualified
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Twitter ~ Cocktail Party
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~ What are people saying about your brand
~ Check the competition
~ Find potential customers & collaborators
~ Connect with media
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@UserName
@TVNewsGal vs @CindyWMorrison
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#Topic
#SparkandHustle & #SOCIALVENTION
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Search.Twitter.com
#HR
#PR
#SocialMedia
#Obama
#Socialvention
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Strategically Stalking w/ Excellence
~ Collaborators~ Competitors~ Customers~ Mentors~ Media
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Create #Buzz!
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Customer Service
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Reach the Media
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LinkedIn ~ Board Room
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Company Profile
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LinkedInAdd Contacts
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LinkedIn Join Groups
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Pinterest ~ Bulletin Board
80%Women
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Pinterest Boards
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Instagram200 Million Monthly Users:
Teens & Millennials (18-34) ~ 34%
Online Adult Females ~ 20%
Online Adult Males ~ 15%
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Branding
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Be An Expert
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Create Emotion
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Get Attention
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Make A Connection
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~ 1 out of 2 on the Internet
~ 2nd Most Search Website after Google
~ 4 Billion Hours Watched EACH MONTH
“If YouTube were a country... It would be the THIRD LARGEST after China & India”
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~ Solve a problem
~ FAQs
~ Employee milestones
~ Legacy
~ Charity causes
~ Channel customer desires
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When to respond?~ Make amends
~ Review develops legs
~ Missing facts
~ Angry w/ you, not just life
~ Someone is offended for you
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FREEBIES!!
~ Facebook Moderation Block List
~ Apps
~ 8 WEEK FREE E-COURSE
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For more Social Media training and support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Twitter - @CindyWMorrison
YouTube.com/CindyWMorrison