how to be a kick ass client
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Things to do and Not Do to be a kick ass clientTRANSCRIPT
How to be a Kick-Ass Client
Know What You Want
even better… Know what you Don’t want
LISTEN
Let them do their job
When you have a dog , you don’t need to bark.
Inspire, with a tight brief &let them loose to dreamThat’s what you hired them for
Feed-In rather than
Feed-back
Feed-In rather than
Feed-back
Focus on the Objective
Feed-In rather than
Feed-back
Comments must be Laser-sharp & Actionable
Salvage ideas before Kill
great ideas happen when someone says how can we make it work
Learn How its made?
Understand how the agency operates, the creative process, development & production details
Be Realistic
Keep context of the market realities, Competitors & Challengers , Budgets, Timings
Congratulations !
you are now hereby entitled to be a
KICK-ASS Client
Thank you. That’s all for now.
Suleman Abdullah Brand Strategist
@SCULEMAN