How to Avoid Chargebacks

How to Avoid Chargebacks

Those seeking to maintain a successful Internet store often face chargebacks, which can limit their ability to sustain a profitable business. Monica Eaton-Cardone experienced this situation during her career in e-commerce. To help merchants reduce such losses, Monica Eaton-Cardone decided to tackle the problem by founding Chargebacks911.

How to Avoid Chargebacks

Chargebacks can sometimes be pegged to fraudulent activity on the customer’s part, but Eaton-Cardone found that they also can be caused by the merchant creating a frustrating or confusing transaction experience for the legitimate online customer.

How to Avoid Chargebacks

Chargebacks911 identifies five key practices that contribute to the problem: automated answering services, sending an extra “free” item with an order, automated rebate offers that require the customer to complete a long process to receive the rebate, having a no-refund policy, and offering only automated chat support.

How to Avoid Chargebacks

If a merchant instead chooses clear business practices and provides live personal customer service, these improvements can help substantially to minimize chargebacks.