how to avoid branded content coming a cropper in social environments
DESCRIPTION
Presentation by Tiffany Maddox and Rory Ahern, Rubber Republic, delivered at the Digital Marketing Show 2014.TRANSCRIPT
A.R.S.E. over T.I.T. Or ‘How to avoid branded content coming a cropper in social environments’
A Rubber Republic presentation
A tale of two Van Dammes…
76 Million+ views / 3 Million+ shares 1.5 Million+ views / 46k+ shares
AUTHENTICITY
REMARKABILITY
SURPRISE
ENTERTAINMENT
Does it pass the ‘A.R.S.E. over T.I.T.’ test?
Authentic RemarkableSurprisingEntertaining
TL:DW InsincereTell
WHY CHER?
Give Something
Get Something
Status
Identification
Emotional
Thank you
A Rubber Republic presentation
