how to avoid a “social” faux pas facebook pages from the beginning
TRANSCRIPT
How To Avoid A “Social” Faux Pas
Facebook Pages From The Beginning
Who Am I?
• CEO and Co-Founder of Network Earth, Inc.• +• Creator of AgencyLogic.com Single Property
Websites (“PowerSites”)• +• CEO and Co-Founder of Social Gears, LLC• = A unique (not Australian) perspective
Social Media Value
Why does social media matter?
Facebook Profiles Vs Pages Vs Groups
www.facebook.com/terms.php
Statement of Rights and Responsibilities
Facebook Profiles Vs Pages Vs Groups
A Facebook Profile:
“You will not use your personal profile for your own commercial
gain”
Facebook Profiles Vs Pages Vs Groups
A Facebook Page:
“Pages are special profiles that may only be used to promote a
business or other commercial, political, or charitable organization
or endeavor”
A Facebook Group:
Analogous to clubs in the offline world
Great for organizing on a personal level and for smaller scale interaction around a cause.
Facebook Profiles Vs Pages Vs Groups
Facebook Pages – The Pros
• All business, all the time
• Complies with Facebook Terms
• Indexed by Google
• Not limited to 5,000 ‘friends’
• Your Website inside Facebook
• Activity broadcast by others - ‘fans’
• No application install required!
Facebook Pages – The Cons
Nada!
Facebook Pages – A Vanity URL
www.facebook.com/username
Facebook Pages – How To Create
What’s On A Page
• Photo’s
• Video
• Fan Comments
• Blog Content (via RSS)
• Marketing Content
• Discussions
• Listing Data!!!
A Sample Facebook Page
A Custom Landing Page
A Large Page Photo
A Custom Landing Page
Listing Data on Facebook
In SummaryProfiles Pages Groups
Good for companies and organizations?
No, for individuals only
Meant for companies and organizations
OK for companies and organizations, but requires more management
Broadcast message to friends, fans or members?
Direct into Facebook Inbox
Into Updates next to Facebook Inbox
Direct into Facebook Inbox
Engage in discussions
Available via the Wall, but not ideal for in-depth discussion
Available via “Discussions” tab, but less prominent than with a Group
More focused on discussions
Administrator The individual account holder
Hidden from public view
Listed publicly on Group main page
My Contact Information
Tel: (845) 223-1729
Email: [email protected]
Web: www.agencylogic.com
Blog: www.powersiteblog.com
Twitter: @AgencyLogic
Facebook: www.facebook.com/AgencyLogic