How to Automate Lead Follow-Up Emails to Drive Revenue

This process is important!✦Once all the leads from your quiz are in the database,

it’s time to follow-up using marketing automation and turn those contacts into cash. Here’s the play-by-play on that.

1) (Immediately Send) “Thank You For Taking Our Quiz!”

✦Right after someone inputs their information, you need to follow up and say “Thanks!” so they know who you are and don’t forget that they opted in.

✦ If you don’t do this, quiz takers who subscribe will forget all about opting in, and when you start sending them your newsletter, they will mark it as spam.

2) (Three Days Later) “Here Are The Other Quiz Personalities”

✦ A few days after the welcome email, send out a list of all the other personalities that the person could have gotten.

✦ They are sure to be curious about this and an email with a list of all the types is a natural transition from the “Thank You” email to sending out other content.

✦ This could be a customer case study or a testimonial.

✦ Ideally, this story is targeted to people based on the personality type your quiz recommended.

3) (One week later) “Here’s the Story of the Work We Do”

✦ After a few weeks of sending out emails, it’s time to drive action.

✦Children’s Hospital did this with a donation drive, but you could very well offer a product discount, webinar signup form, or some other piece of helpful content from here.

4) (2 Weeks Later) “Donate/Buy Now”

✦Reconciling social marketing and lead generation is not an easy task by any means. You have to change people’s mindsets from “just browsing” to “ready to buy” in an automated way.

✦ Fortunately the quiz method we just looked at does exactly that, and delivers up leads that know and trust you. I encourage you to give the quiz a try, following this exact method and let us know how it goes!

Now, over to you!

Go on and make a killer quiz at: https://www.tryinteract.com

Try it out.