how to attract new spine and orthopedic patients
TRANSCRIPT
Get the visibility of being on the#1 MUSCULOSKELETAL WEBSITE
in the world.
Veritas Health offers you visibility on the largest musculoskeletal website to help you find treatment-ready spine, orthopedic, sports medicine, and pain management patients.
2016 Media Kit
2016 MEDIA KIT
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The Best Musculoskeletal Content: A rare, scalable platform that targets consumers with back pain, arthritis, and joint issues
Quality Content:● Patient education websites
● Doctor-written, Peer-reviewed
● Clear separation of content and advertising
Award Winning:● HONCode accredited
● 6 Telly Awards
● Digital Health Award
● Communicator, Davey, eHealthcare Leadership Awards
● 2 times on INC5000 list
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Spine-health.com#1
WebMD.com
#2Arthritis.about.com
#3NOF
#7NIH
#9Mayo Clinic
#16
Alex
a Ra
nk
Reaching the most MSK Health and Treatment Seekers
Reach over 7 million* musculoskeletal consumers/patients per month
#1 in Musculoskeletal Disorders Category**
#1 in Back and Spine Category** *SOURCE: GOOGLE ANALYTICS **SOURCE: ALEXA
Over 20 million pageviews per monthacross all of our websites.
290,000 Likes from Facebook400,000 Facebook users reached
by our articles each week.
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Delivering 7 Million Treatment-Ready Musculoskeletal Consumers/Patients
Health and Pain Profile 75% ................... have had their MSK pain > 6 months 87% ................... take a pain medication > 67% ................... are considering surgery 93% ................... are looking for a doctor
Age:<18 .................... 1%18 - 24 .................... 6%25 - 34 .................... 15%35 - 44 .................... 25%45 - 54 .................... 24%55 - 64 .................... 18%65+ .................... 12%
Gender: 62% ................... Female 38% ................... Male
Education: 77% .................. College or more
HHI: $65K+ with 20% earning $100K+
Location: 60% U.S.
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Spine Center
North American Spine
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Who We Serve
All product names, logos, and brands are property of their respective owners. All company, product and service names are for identification purposes only.
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Value● Gain large-scale MSK
exposure
● Reinforce key message or thought leadership on specific topics
● Engage patients with multiple calls to action
Client-branded Microsite with editorial look and feel
Highly cost-effective source of procedure-ready MSK patient traffic
High Impact Advertising: Content Marketing
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High Impact Advertising: Media/Banner Ad Opportunities
● Premium, high visibility ad placements
● Standard IAB ad sizes, including rich media
● Rates:
○ Run of Site: $8 CPM
○ Condition-Specific: $15 CPM
○ Geo-Targeted: $20 CPM
○ Geo-Targeted and Condition-Specific: $25 CPM
● Mobile-friendly
● Consistently outperform other display and search programs via higher ad CTRs and back-end conversions
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High Impact Advertising: Other Opportunities
And More!Email marketing: enewsletter inserts and custom eblasts • Clinical trial patient recruitment
Other custom solutions
Sponsored Condition/Procedure Videos Medical Group Profiles
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For more information about advertising opportunities, contact us:
JEFF DAVISBUSINESS DEVELOPMENT MANAGER
(847) [email protected]
01052016-18419