How  to  A'ract  Interest  in  your  Business  By  Geoffrey  Byruch  

Introduc)on  •  Whether  you  are  a  new  startup  company  or  one  that  has  been  established  for  years,  it  is  absolutely  impera>ve  that  you  keep  the  public  and  targeted  audience  interested  in  the  on  goings  of  your  company.    

•  In  the  business  sector,  having  that  level  of  a'rac>on  and  interest  can  be  a  sole  definer  for  the  intended  success  of  your  company’s  future.    

•  Even  when  there  are  mistakes,  that  level  of  trust  you  have  built  with  your  customers  and  clients  will  always  be  the  true  secret  in  overcoming  any  hurdles.    

Million  Dollar  Ques)on  •  But  how  do  you  a'ract  interest  within  your  business?    

•  To  go  even  further  than  that,  how  do  you  maintain  that  level  of  posi>ve  a'en>on  year  aHer  year?  

What  is  the  Problem?  

What  is  the  Problem?  •  When  it  comes  to  building  interest  and  trust  within  your  business,  it  is  impera>ve  that  you  understand  that  this  deep-­‐rooted  rela>onship  does  take  >me.    

•  Even  for  successful  startups,  establishing  your  presence  as  a  responsible  and  dependable  company  can  take  months,  even  years,  to  build  as  your  company  con>nues  the  grow.    

•  The  reason  is  because  the  general  market  wants  to  make  sure  your  company  is  representa>ve  and  accommoda>ng  for  their  needs.    

•  To  establish  this,  you  want  to  make  sure  you  are  of  course  entering  the  mentality  and  mindset  of  your  market.    

What  is  the  Problem?  •  Begin  by  focusing  on  the  customer’s  problems.  In  order  to  a'ract  that  high  level  of  interest  within  your  business,  you  want  to  make  sure  you  are  tapping  the  focus  of  the  general  public.    

•  In  many  of  my  blogs,  I  tend  to  highlight  the  ‘customer  problems’  and  ‘customer  feedback’  as  the  backbone  of  your  business.  

•   While  others  can  disagree,  I  will  con>nue  to  stand  by  that  statement.    

What  is  the  Problem?  •  Like  it  or  not,  your  customers  are  the  livelihood  of  your  business.    

•  They  inspire  innova>on  and  crea>vity  and  push  you  to  go  beyond  the  norm  of  what  they  know.    

•  By  internalizing  the  problems  in  the  perspec>ve  of  your  customers,  you  will  be  able  to  find  viable  solu>ons  and  marketable  products  for  your  company.    

•  At  the  end  of  the  day,  entrepreneurs  and  business  leaders  do  not  need  to  their  product  as  much  as  they  need  the  feedback  and  guidance  of  their  targeted  audience  in  order  to  move  forward  each  and  every  day.    

Be  the  Expert  

Be  the  Expert  •  Now  to  of  course  establish  your  business  and  highlight  that  interest  within  your  company,  it  is  always  important  for  you  to  define  your  exper>se.    

•  For  many  businesses  this  can  be  challenging  because  of  the  product  or  trade  they  are  trying  to  sell.    

•  But  in  order  to  stand  out  amongst  your  compe>>on,  you  want  to  make  sure  you  can  highlight  the  overall  knowledge  and  proficiency  within  your  company.    

Be  the  Expert  •  For  those  of  you  who  are  selling  more  technical  products  such  as  finance  or  technological  service,  this  can  be  easy.    

•  But  for  companies  embarking  on  selling  everyday  products,  this  can  be  quite  challenging.    

•  To  help  establish  that  exper>se,  try  to  u>lize  various  controlled  test  and  sta>s>cs  within  your  pitches.  

•   Allow  your  sta>s>cs  to  speak  for  themselves.    •  The  more  evidence  you  can  show  against  your  compe>>on,  the  be'er.    

•  This  will  allow  the  general  public  to  view  you  as  the  leaders  and  experts  within  your  field.    

Be  Transparent  

Be  Transparent  •  Now,  to  establish  that  long  everlas>ng  rela>onship  with  your  clients,  you  want  to  make  sure  you  are  providing  sense  of  confidence  and  trust  for  each  and  every  one  of  your  clients.    

•  For  many  customers,  they  establish  this  sense  of  company  loyalty  because  of  the  rela>onships  they  have  fostered  in  the  past.    

•  In  order  for  you  to  establish  that  trust,  you  want  to  make  sure  you  are  100%  transparent  with  your  customers.    

•  That  means  being  truthful  and  accurate  about  any  significant  changes  or  client  dissa>sfac>ons,  keeping  promises,  establishing  a  two-­‐way  communica>on,  and  being  >mely  and  responsive.    

Be  Transparent  •  Even  if  the  mistake  is  on  your  end,  you  want  to  make  sure  your  customers  are  aware  of  that.    

•  Mistakes  will  happen,  and  they  can  be  forgiven  too.    •  But  not  ac>ng  on  one  can  send  a  nega>ve  message  on  the  company  as  a  whole.    

•  As  stated  above,  your  customers  are  the  backbone  and  founda>on  of  your  business’s  success.    

•  While  it  may  not  always  be  the  easiest  thing  to  deliver  transparent  news  to  customers,  it  will  make  a  longer  and  more  crucial  difference  in  the  long  run    

To  Learn  More  •  To  learn  more  about  entrepreneurship,  business,  and  career  development,  please  visit  the  following  sites:  •  Geoffrey  Byruch  |  Entrepreneurship  •  Geoffrey  Byruch  |  Career  Development  •  Geoffrey  Byruch  |  About.me  •  Geoffrey  Byruch  |  Twi'er