how to: advanced social media techniques
DESCRIPTION
A lesson for journalists in curation, crowdsourcing, storytelling and covering breaking news using social media tools.TRANSCRIPT
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Breaking News
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Trendsmap.com
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Local Twitter Trends
trendsmap.com/local/us/cityname
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Breaking News 101
●Consult with your staff to develop a hashtag (if there isn't one)
● If your staff is tweeting, pull in their tweets to your site
●Watch keywords, RT important tidbits (even from competitors)
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Live Tweeting● Don’t transcribe; observe, report and give
context● Pass on quotes, who is there, add in
photos● Use tweets as your notes● Note significant pauses and stops ● Check facts before you hit “tweet”
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Say what you don’t know
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Link to fresh content
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Link to fresh content
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QIK (Mobile LIVE video)
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Search.Twitter.Com/advanced
Search by keywords, location, time Search quickly - before the stream is taken over by reaction
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When You Find Leads
● Connect with eyewitnesses, get contact info
● Have them wait for a reporter on
scene ● Verify!
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Ask permission
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●“Mayor” is great source about a business or venue (employee or customer)●See who has checked in for breaking news story
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Crowdsourcing...●Finds sources fast●Saves you time●Engages your community●Brings more (and new) voices to your news reports
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Before Crowdsourcing●Build engaged community (follow people, converse with them) ●Use multiple platforms (Twitter, Facebook, website, newspaper, IRL)
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Find Sources Fast
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Ask for What You Want
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When Crowdsourcing●Say what you know●Say what you don’t know●Say what you want/need to know●Don’t spread rumors●Vet sources & information●Ask questions as you gather info●RT with context, note if it's verified
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Authenticate & attribute●Ask: “How do you know that?”●Check links, tweets & background information on sources●Contact sources directly (IRL, phone)●Link to original source & attribute●Corroborate with other info
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Google Docs
●Gathering info using Forms
●Get results ●Results flow into a shareable spreadsheet
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Crowdsourced map: Google Maps
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All Our Ideas
Feature Example - TBDNews Example - HuffPost
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Storytelling
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Telling A Story Through Tweets
● Tell anecdotes and reported observances in multiple updates
● Make it a narrative● When promoting a long story: Tweet
highlights with a link
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Storytelling on Facebook
● Add milestones to your timeline for notable dates
● Include photos if you can, highlight them● Create Facebook Pages for specific
projects to use the Timeline● Add videos
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Tell Your Story Here
● Write short stories and updates apart from your stories or blog right on Facebook
● You have a lot of space, so go for it!● Tag those involved
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Tell Your Story Here
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Mix it Up
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What is curation?Museum curator:●Studies topic●Chooses relevant content (other sources & museum collection)●Authenticates●Groups related items●Provides context●Presents exhibit
Journalism curator:●Studies topic●Chooses relevant content (social media, blogs, staff)●Authenticates●Groups related items●Provides context●Presents collected content
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What to Curate
● What you're reading to inform your work ● Tweets, Facebook posts, videos and other
content from other sources and your readers
● Items you may want to blog about ● Stuff to read later
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How to find it● Keep open searches on search.Twitter.
com for local keywords ● Establish a hashtag for readers to send
you info/photos ● Make keyword alerts for content:
Google.com/alerts
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Curate Via Your Social Feeds
● Share relevant info and links from you and others
● RT others' tweets on the subject
(pending verification)
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Storify
● Can pull in tweets, public Facebook comments, photos from Flickr & Instragram
● Pulls in video from Youtube or via some embeds
● Embeds story previews with links● Can import other Storifys (or parts of
them)
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Use the Storify Plugin
● Easiest way to save specific tweets and Facebook updates
● Save stuff for later, for research● All things saved go to your Storypad
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Your Storypad
● Easiest way to save specific tweets and Facebook updates
● Save stuff for later, for research● All things saved go to your Storypad
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Other curation tools●Twitter's Tweet embed feature●Chirpstory●QuoteURL.com
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Mandy Jenkins
[email protected]@mjenkins
Blog: Zombiejournalism.comThese slides & more at slideshare.
net/mandyjenkins
THANKS!