how to adapt your organic search to focus on engagement ... · upload your cv & search 10001s...
TRANSCRIPT
FOCUSON
ENGAGEMENT
FOCUSON
ENGAGEMENT
Medium.com/@chody
FOCUSON
ENGAGEMENT
Twitter: “double underscore chody”
IMPACT:
GROWINGTRAFFIC BY 700%
WHY
ORGANIC SEARCH?
HT - https://www.slideshare.net/randfish/the-search-seo-world-in-2018/41-Many_QueriesGet_No_Clicks_atAllAccording
BREAKDOWN OF
TRAFFIC REFERRERS
BREAKDOWN OF
SEARCHES
Organic search =
AS FOR US…
ORGANIC
v$
PAID
PAID
ORGANIC
PAID5% OF CLICKS, 90% OF MARKETING SPEND
ORGANIC95% OF CLICKS, 10% OF MARKETING SPEND
“What are the big things to think about with Google?”
1. VOICE
What are the big things to think about with Google?
Voice
VOICE ≠ B2B
2. KNOWLEDGE
GRAPH
How does
intentlink with
business objectives?
Collection of
formats.
Clicks < engagement
Bounce rate
t1meon site
Examplesof
failure
topicBASED
INTENT
Cool fonts
Bu$inesscycle
exprimentexperimantexpiriment
ecxperiment
Experiment
failed
imagery
failed
titles
failed
description
failed
intention
failed
ctaS
failed
REPORTING
Top 5 takeaways1. understand your personas
2. optimise for position 0
3. create remarkable content
4. experiment with everything
5. implement great reporting
FOCUSON
ENGAGEMENT
Medium.com/@chody
FOCUSON
ENGAGEMENT
Twitter: “double underscore chody”