3 Major Real Estate Trends (and Tips on How to Adapt)

Real Estate is facing someMAJOR CHANGES:

“Millennial” Homebuyers

Mobile Tech Tools

Going Paperless

TREND 1.

TREND 2.

TREND 3.

In 2013 & 2014, they represented more than a third of all buyers.

2012

20132011 2014

TREND 1.

MILLENNIALS ARE NOW THE LARGEST group of homebuyers

Millennials are the largest generation in US historywith 80 MILLION people this trend will only continue.

Source: Goldman Sachs

Millennials aren’t influenced by advertising

Source: Forbes.com “Millennial Consumer Study 2015”

ADS ADS

Only 1%Say a powerful ad would make them more likely to trust a brand.

Focus on building real relationships, based on trust, rather than expensive advertising.

REAL ESTATE TIP #1:

YOUR CLIENTS USE MOBILE TECH to research, learn and communicate

TREND 2.

of homebuyers use a mobile site

or app in their home search.

50%of homebuyers use the

web to search for a home.

92%

Source: Realtor.org

Offer mobile solutionsfor your clients.

Be available no matter where you are.

REAL ESTATE TIP #2:

OFFICES ARE GOING PAPERLESS

TREND 3.

Store contracts in the cloud.

Save and access client info online.

Fax real estate docs by email.

REAL ESTATE TIP #3:

What if there was a service that could help you adapt to all 3 trends?

And meet the needs of your millennial clients.

Stay mobile.

Go paperless.

eFax is an online and mobile app fax service that you can use to view, edit, sign andsend faxes...no matter where you are.

What EFAX CUSTOMERS are saying:

“I noticed in my last two case files I had not printed any of the contract forms.

They were already saved by eFax in my smart phone for

easy access.”

- Jeff A. Real Estate Agent

Adapt to these major industry changes…

Tip 1Develop a more personal marketing and sales approach.

Tip 2Switch to mobile tools to communicate effectively with your mobile-savvy clients.

Tip 3Leverage the cloud for collaboration and document storage tostay ahead of the paperless trend.

Trend 1“Millennial” Homebuyers

Trend 2Mobile Tech Tools

Trend 3Going Paperless

For more business trends and tips:

www.efax.com/blog

Faxing Simplified