how to accelerate the dissemination & impact of your research work

How to Accelerate the Dissemination & Impact of Your Research Work

Workshop 3 of the Digital Scholar Training Series

Katja Reuter, PhD

Southern California Clinical and Translational Science Institute (SC CTSI) at the University of Southern California and Children's Hospital Los Angeles

Today’s Goals

1. Understand what you can share

2. Know how to use a range of tools for dissemination and audience analysis

Thinking Beyond Self-Promotion

“Self-promotion, is just thinking about yourself, whereas [science] marketing is trying to understand what other people want and need.”

Marc Kuchner, astrophysicist at NASA, author of “Marketing for Scientists: How to Shine in Tough Times”

Share More than Your Research Publications

Research Data & Negative Results

Research Articles (Manuscripts)

Presentations

Images, Video, Podcasts

Perspective/Thought leadership

E x a m p l e s

Software Code

Digital Distribution Channels You May Use

UniversityInstitutes

DepartmentsDivisions You

UniversityRelations/

News Office

MainstreamMedia

Your News and Content

Online

Social Media

DataSharing

SocialNetworks

OnlinePublishin

gSlideshare

YoutubeVimeo

FacebookLinkedIn

YahooBing

Google

Kudos

ScienceOpen

FlickrPinterest

Twitter

Google+

ResearchGate

Bing

OnlineSearch

Acedemia.edu

Ocrid

OAJournals

Github

figshare

Dryad

WordpressBloggerTumblr

Things to Keep in Mind…

Consider a spoke-hub model approach

Spoke-Hub Model Approach

H U B

Your Lab Website or Blog

ResearcherProfiling Systems

DataSharing

SitesPublishing

System

SocialMedia Twitter

Facebook

LinkedIn

Slideshare

v

OnlineSearc

h

Mobile



Understand your audience and speak their language

Symplur’s Hashtag Project

http://www.symplur.com/healthcare-hashtags/diseases/

Join Ongoing Conversationshttp://www.symplur.com/healthcare-hashtags/

Example: Autismhttp://www.symplur.com/search/Autism/

SocialMention: Audience Research

http://www.socialmention.com/

What Do Influencers Say? What Platforms Do They Use?

http://www.socialmention.com/search?q=%22diabetes+pump%22&t=all&btnG=Search

Example 1

Keyword Analysis: How People Search Online

Comparing: Alcohol disorder (blue), Alcohol abuse (red), Alcohol addiction (yellow), Alcohol dependency (green), California, 2014

http://www.google.com/trends/

Example 1

Regional Differences & Top Searches

Examples 2 Keyword Analysis

Comparing: Violence, Gang violence, domestic violence, California, 2014

Examples 2

Regional Differences




Distribute your content

Example: Twitter

http://www.socialwebcafe.com/wp-content/uploads/2014/07/teksocialAnatomyofTweet.png

Successful Approaches on Social Media

Share links: Photos, videos, infographics, tips, novel information, interesting facts, stats, quotes

Provide context, insight, and perspective

Invite questions or feedback from followers

Ask followers to do something

Answer questions

Share random thoughts

Dare to self-promote (80-20 rule)

Promote, encourage, and support others

http://www.slideshare.net/KatjaR/what-to-write-on-twitter-social-media-science-part-1

The Science of Social Media

http://danzarrella.com/new-data-the-performance-of-facebook-post-types-over-3-5-years.html#

Hootsuite: Manage Your Social Media Content

http://hootsuite.com





Relate your content to current events/news

Use Alerts to Stay Abreast of Current Topics

https://www.google.com/alerts





Relate your content to current events/news Explain and enrich your scientific articles for broader

reach

Enrich Your Publication: Kudos

http://www.growkudos.com

Perspective

http://www.elsevier.com/authors-update/story/publishing-tips/new-kudos-service-helps-researchers-boost-their-visibility-and-impact

Philip Gale, Professor of Supramolecular Chemistry and Head, University of Southampton

"It not only helps me improve the visibility of my papers, by highlighting them to my social network, but also provides a way of widening the audience for the work by linking a lay summary of the work to the paper."

How Kudos Works

https://www.growkudos.com






Explain and enrich your scientific articles for broader reach

Cite online and social media content

Understanding Social Media Citations

http://www.apastyle.org/products/4210512.aspx

Citing Social Media Content

1. generally with a URL,



2. as a personal communication, and



2. as a personal communication, and

3. with a typical APA Style in-text citation and reference list entry.


http://blog.apastyle.org/apastyle/2013/10/how-to-cite-social-media-in-apa-style.html

Twitter, Individual Author



Google+








Share your data more broadly and get credit

Data Sharing: Make Your Data Count

Make your data research outputs available in a citable, shareable and discoverable manner.

Advantages

Enhancing visibility of research Increasing the efficiency of research due to reusability

and exposure Enabling researchers to ask new research questions and

potentially further science Promoting scientific integrity and replication Enhancing collaboration and community-building

http://www.rin.ac.uk/our-work/data-management-and-curation/open-science-case-studies

Sharing Detailed Research Data is Associated with Increased Citation Rate

http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0000308

Ways to Share Research Data

http://dmp.data.jhu.edu/preserve-share-research-data/sharing-your-research-data/

Restrictions to Sharing Research Data

http://dmp.data.jhu.edu/preserve-share-research-data/sharing-your-research-data/

Is Sharing Research Data Publicly Considered Pre-Publication?

Most publishers (>90% including all major publishers)

NO

http://f1000research.com/data-policies

In fact: Journals and publishers welcome research articles reporting analyses and conclusions that are based on previously published datasets.

Data Citation and Licenses

Use a platform that allocates a DataCite DOI at point of publication

Store publicly available research outputs under Creative Commons Licenses (CC-BY license - http://creativecommons.org/licenses/, http://creativecommons.org/licenses/by/4.0/)

Use CC0 licence for datasets

Use the MIT license for code

Example

Figshare

http://figshare.com

You can share…

FiguresDatasetsMedia (including video)Papers (including pre-prints)PostersFilesets (groups of files)

Using Figshare

http://www.youtube.com/watch?v=WlJlPmoJcJk

NIH Data Repositories

http://www.nlm.nih.gov/NIHbmic/nih_data_sharing_repositories.html









Share your presentations more broadly

Slidesharehttp://www.slideshare.net

You can share…

FiguresDatasetsMedia (including video)Papers (including pre-prints)PostersFilesets (groups of files)

The White House on Slideshare

http://www.slideshare.net/whitehouse

Integration & Cross-Posting Increases Your Reach

Your Slideshare Content

USC Profiles










Consider infographics to convey your research results

Turn Your Research Results into an Infographic

Infographics are liked 4x more than presentations,23x more than documents

Infographics are shared 2x more than presentations,3x more than documents on other social networks, such as LinkedIn, Twitter and Facebook.

http://image.slidesharecdn.com/071813slidesharemakinggreatinfographics2-ig-130721190926-phpapp01/95/what-makes-great-infographics-1-638.jpg?cb=1379569751

http://blog.slideshare.net/2013/09/11/infographics-are-more-viral/

Examples

Create Your Ownhttp://www.easel.ly

Using Easel.ly to Create Infographics

http://www.youtube.com/watch?v=0VHyKgdbUhU

Citing Infographics











Consider infographics to convey your research results

Leverage video

Jove: Peer Reviewed Scientific Video Journal

http://www.jove.com

How Jove works

http://www.jove.com/about



Social Media Video

Use Novel Measurement Tools

PlumAnalytics We can set up a test account for you. Send us an email.

ImpactStory $60/year

Altmetrics – Primarily an institutional solution for publishers and research institutions

Katja Reuter, PhDDirector of the electronic Home (eHome) program and Digital Strategies

Southern California Clinical and Translational Science Institute (SC CTSI)University of Southern California, Children's Hospital Los Angeles

Email: [email protected]

Twitter: @dmsci #DigiScholar14

Questions

For more support, request a free consultation on www.sc-ctsi.org

Contact UsSC CTSI | www.sc-ctsi.org Phone: (323) 442-4032 Email: [email protected] Twitter: @SoCalCTSI

how to accelerate the dissemination & impact of your research work

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