KEYDifferenceMedia.com

How HGBStone

Built A Quality Site

for Quality Products

CASE STUDY | 01

> Distracting color scheme

> Dense blocks of text

> No lead capture process

> Unappealing product display

HGBStone needed a solidly built, image-rich website to showcase their work and sell their products. Their site design turned away visitors with a poor color scheme and crowded pages.

You deserve quality. HGBStone creates quality, artsy countertops built from solid materials that last. Firm believers in careful planning and lasting products, HGBStone o�ers low-budget options for high-quality

countertops.

THE PROBLEM

HGB STONE

CASE STUDY | 02

Quality products deserve quality websites. We took the strongest points of HGBStone’s brand - their great price, quality workmanship, and excellent services - and showcased them throughout.

HGBStone’s old website, with its dark and crowded layout, was di�cult to read and turned o� visitors. We cleaned up that layout and made it simpler for visitors to learn more about HGBStone’s brand and products.

White space

OUR PROCESS

> Unoptimized contact page

> Little brand development with unattractive About Us text

> Homepage failed to attract prospects without featuring product benefits or highlighting brand strengths

CASE STUDY | 03

We created a product display that gave full coverage to HGBStone’s incredible countertops and features, helping visitors decide what worked for them with an extensive gallery and detailed information on product benefits.

Product display

A website should represent a company’s brand. We displayed the ideals of HGBStone and their ‘brand identity’ with a clean, well-structured design. Brand messages mixed with product images blended the ideas of quality, artsiness, and careful attention to detail that mark HGBStone countertops.

Brand development

We created a website for HGBStone that didn’t just display HGBStone’s brand; it was their brand. We built a clean, minimalist layout that put the spotlight on HGBStone’s products and identity.

THE RESULTS

CASE STUDY | 04

HGBStone had an amazing brand identity and quality products, but their website wasn’t showcasing either of these. We put the spotlight on HGBStone’s message to create a memorable and engaging experience that drove tra�c to HGBStone’s products and increased sales.

> Clean, artsy background

> Strong testimonials featured predominantly

> Clear calls to action, focused on driving tra�c to HGBStone’s product gallery and getting a quote

> Image-rich layout focusing on the artwork side of HGBStone countertops

> Simple, short brand identity messages

> Stats reflecting customers served (along with cups of co�ee)

> Image rich product gallery showing the variety of products

> A simple, focused about page telling the story of HGBStone products

CASE STUDY | 05

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BEFORE/AFTER RESULTS

TURN YOUR WEBSITE INTO A LEAD-CONVERTING MACHINE!

Is your website capturing leads and selling them? Or is it nothing but a

deadweight, taking valuable time and resources with

nothing to show for it?

Turn your website into a strong marketing platform that will

convert leads and sell your brand for you.

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