how the world's top marketers make emotional connections to win the marketplace
Post on 14-Sep-2014
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Google+ Hangout: http://www.youtube.com/watch?v=3V8RIssOmrMTRANSCRIPT
![Page 1: How the World's Top Marketers Make Emotional Connections to Win the Marketplace](https://reader036.vdocuments.us/reader036/viewer/2022070300/54169d878d7f72316c8b4b08/html5/thumbnails/1.jpg)
@mpranikoff @bjsheehan7 #loveworks
How the World's Top Marketers Make Emotional Connections to Win the Marketplace
Brian SheehanAssociate Professor of Advertising, S.I. Newhouse School of Public Communications, Syracuse University
Michael PranikoffGlobal Director, Emerging MediaPR Newswire
![Page 2: How the World's Top Marketers Make Emotional Connections to Win the Marketplace](https://reader036.vdocuments.us/reader036/viewer/2022070300/54169d878d7f72316c8b4b08/html5/thumbnails/2.jpg)
@mpranikoff @bjsheehan7 #loveworks
![Page 3: How the World's Top Marketers Make Emotional Connections to Win the Marketplace](https://reader036.vdocuments.us/reader036/viewer/2022070300/54169d878d7f72316c8b4b08/html5/thumbnails/3.jpg)
@mpranikoff @bjsheehan7 #loveworks
![Page 4: How the World's Top Marketers Make Emotional Connections to Win the Marketplace](https://reader036.vdocuments.us/reader036/viewer/2022070300/54169d878d7f72316c8b4b08/html5/thumbnails/4.jpg)
@mpranikoff @bjsheehan7 #loveworks
![Page 5: How the World's Top Marketers Make Emotional Connections to Win the Marketplace](https://reader036.vdocuments.us/reader036/viewer/2022070300/54169d878d7f72316c8b4b08/html5/thumbnails/5.jpg)
@mpranikoff @bjsheehan7 #loveworks
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@mpranikoff @bjsheehan7 #loveworks
EQ > IQEMOTIONS TRUMP INTELLIGENCE
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@mpranikoff @bjsheehan7 #loveworks
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@mpranikoff @bjsheehan7 #loveworks
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@mpranikoff @bjsheehan7 #loveworks
![Page 10: How the World's Top Marketers Make Emotional Connections to Win the Marketplace](https://reader036.vdocuments.us/reader036/viewer/2022070300/54169d878d7f72316c8b4b08/html5/thumbnails/10.jpg)
@mpranikoff @bjsheehan7 #loveworks
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@mpranikoff @bjsheehan7 #loveworks
4 Ingredients
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@mpranikoff @bjsheehan7 #loveworks
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@mpranikoff @bjsheehan7 #loveworks
Discovery
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@mpranikoff @bjsheehan7 #loveworks
Exploration
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@mpranikoff @bjsheehan7 #loveworks
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@mpranikoff @bjsheehan7 #loveworks
http://youtu.be/xwndLOKQTDs
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@mpranikoff @bjsheehan7 #loveworks
Inspiration
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@mpranikoff @bjsheehan7 #loveworks
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@mpranikoff @bjsheehan7 #loveworks
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@mpranikoff @bjsheehan7 #loveworks
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@mpranikoff @bjsheehan7 #loveworks
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@mpranikoff @bjsheehan7 #loveworks
Attraction
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@mpranikoff @bjsheehan7 #loveworks
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@mpranikoff @bjsheehan7 #loveworks
Big Data Big Love
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@mpranikoff @bjsheehan7 #loveworks
How the World's Top Marketers Make Emotional Connections to Win the Marketplace
Brian SheehanAssociate Professor of Advertising, S.I. Newhouse School of Public Communications, Syracuse University
Michael PranikoffGlobal Director, Emerging MediaPR Newswire