how the world’s largest online marketplace for self...
TRANSCRIPT
How the world’s largest online marketplace for self-storage grew traffic 42% by applying a transferable A/B testing framework
Chief Marketing Officer,SpareFoot
Chief Marketing Officer, SpareFoot
• Largest online market place for finding self-storage
• Raised 60 million from investors in Austin, TX
• Been there for 1.5 years
• Responsible for all marketing design and business development
5 Public Companies
30,000Independents
Number of Facilities by Operator Type
Top 100 Large Operators
Storage Industry Revenues($ billions)
5 PublicREITs
EveryoneElse
TotalIndustry
5
Avg. Rank in Top 100 Cities
3.4
4.2
8.0
9.7
Approximate CTR % by SEO RankSearch Results for “Dallas Self Storage”
CTR 12/29 - 2/9 (Search Console):
CTR 2/28 - 3/27 (Search Console):
Test Launched
Test Rolled Back
Test Launched
Test Rolled Back
Control
Control
SpareFoot is
the black line
