how the omnichannel is impacting the supply chain€¦ · sap aquired hybris in 2013 itelligence...
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How the Omnichannel is Impacting the Supply Chain
26. April 2017
dSC LoB – Western Europe
Hans Kourimsky
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Florence the city of Omni art
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47%
23%
11%
17%
2% 1%
216 220272
342407
457557
696778
itelligence Worldwide in Numbers
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1989 5,600+777.9 MEUR(2016)
6,000+German-Speaking Europe
Western Europe
Asia
Other
Eastern Europe
USA
Employees Development of Headcount Revenue
Revenue per Region (2016)
+17,4% Revenue Growth from 2008
24 CountriesCustomers
Founded
14311545
1844
2251
2765
30784140
4702
2008 20162009 2010 2011 2012 2013 2014 2015
5677
+
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SAP aquired Hybris in 2013
itelligence launched ‘Hybris’ team around CRM – e-commerce – and ERP integration
Within this team we identified that the shift to an omni channel world canbring major changes in the SupplyChain world, our conclusions whereput in this whitepaper.
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Multi channel vs. Omni channel
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Sto
res
Mobile
Web
Cata
logue
Sto
res
Mobile
Web
Cata
logue
Seamless experience
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NEW MODEL, OMNI-CHANNEL | EFFICIENT, OPTIMIZED EXPERIENCE
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ERP
BACK END
WAREHOUSE PLM CRM DATA POOLS
SUPPLIERS
WEB CALL CENTER
CONSOLE MOBILEPOS SOCIALTV PRINT
ORDER MANAGEMENT
PLATFORM
MASTER DATA
OMNI-CHANNEL LOGIC
EXPERIENCE MANAGEMENT
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Better Process and Data Management
SavingsBy cost reduction
45%
Of the savings by reducing
costs through better product
management
15%
34%Of the savings through
process simplifications
38%
Revenue
Increase in online sales
Upsell
18%Increased cart size.
Business impact
DIGITALLY CONNECTED
79%of customers spend at least 50% of total shopping
time researching products online.
SOCIALLY NETWORKED
53%of customers abandoned a purchase due to
negative online sentiment.
BETTER INFORMED
59%
of customers are willing to try a new brand to get
better customer service.
Customer Facts
Source SAP, CXP & FEVAD
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Click to possession performance in France
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Order Ship Deliver
Source FEVAD 2015 – 2016 e-commerce logistics observatory
Less than a Day
Less than two Days
Less than a Day
Day + 1
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Omnichannel Retail in Europe - Strategies, Challenges & Measuring Success - Executive Summary CXP – PAC 2015
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The Supply chain impact
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New volumes
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What should be on stock ?Source Metis Conseil
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Disruption of the traditional supply chain
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Where to ship from ?Factories
Distribution centers
Stores
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Impact of Omni channel on the Supply Chain Planning
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What is my target service levelWhere do I store the products
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Digital transformation and the supply chain
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How to handle the new business requirements ?
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Digital transformation and the supply chain
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IoT dataSocial Media data
Processes
Things
How to handlethe real time
data updates ?
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Omni channel warehouse
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Where and how to process the new deliveries ?
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Introducing mass picking to match detail delivery requirements
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Brain
Body Eye/Ear Recognizes the event and categorize some pattern data.
Analyzes the data and give answer
Executes the
instruction accurately
Instruction
Feedback
Is robotics as solution ?
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The returns nightmare
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How to handle the returns volumes ?Where to process the returns ?
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Take awaysImpacts on the Supply chain through Omni-Channel and digitalization
Ensure greater data accuracy
More flexibility in business processes
Faster business cycles
Open to robotics
Lot size of 1
Returns processing
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