how the journal of accountancy keeps cpas in la informed (slideshare)
TRANSCRIPT
How the Journal of Accountancy
Keeps CPAs in LA Informed
Courtesy of FPA Technology Services, Inc.
http://www.TechGuideforLACPAs.com
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Craig PollackFounder & CEO
Industry hub websites,
especially those affiliated
with industry associations
are often a great resource of:
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• Industry news
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• Educational videos and
articles
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• Career advice from your
peers and respected
industry leaders
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• Channels to communicate
with the publishers of the site
and the community which
supports it
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The AICPA was founded
in 1887, and the Journal of
Accountancy (JofA)
publication/magazine has
been published continuously
since 1905
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The main content categories of
the JofA include:
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• Practice Management
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• Tax
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• Technology
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• Financial Reporting
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• Auditing
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• Management Accounting
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They are extremely active on
social media where they share
their content and increase their
readership
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The Journal of Accountancy
development team could write
a textbook on how to write a
highly effective industry portal
for busy professionals:
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• Easy navigation
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• Search functionality
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• Well written content, with lots
of fresh material
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• Social Media sharing tools
and links to the AICPA
website, categorized videos,
and the latest in industry
news including their own
JofA magazine
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The JofA has articles which are
written in conversational tone,
edited for great web
readability,
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and link back to their
magazine content for those
who like to take in their content
from the physical edition of the
JofA
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But how often do you have
an industry community site
where you don’t have to log in,
remember your password, or
use your social media
credentials to get to the
best information?
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If you are riding in a taxi cab,
airport limo, or at the local
Starbucks, the JofA is also
mobile responsive for
smartphones and tablets
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Have you contributed, been
a subscriber, or had a really
enlightening experience with
the Journal of Accountancy
website?
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If so, tell us about it in the
Comments section below
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