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How the European Commission Supports Companies in Market Access and International Activities
Brussels, 28 June 2013
Signe Ratso, Director, European Commission
EU remains a trading power…
15.5 % of world trade (in goods) in 2011
First
exporter
14.9% (2011)
Largest
importer
16,1% (2011)
EU-27 received €241.7 bn in FDI 2011
(ranking 1st before US €226.9 bn)
2
EU trade policy and its Market Access Strategy
facilitate internationalisation through
1. opening markets
2. enforcement of agreements
3. specific services
Agreements in force Negotiations concluded
Bilateral agreements – State of play
Mexico
Columbia Peru
Cariforum
Chile South Africa
South Korea
Ukraine
Euro-Med
Central America
Fiji
Papua New
Guinea Singapore
EFTA
Turkey
Balkans
Eastern & Southern
Africa
Cameroon Ivory Coast
Bilateral agreements – the way ahead
Japan
Eastern partners
Pacific
Malaysia India
Thailand
Mercosur
Euro-Med
Canada
Gulf countries
5 African regions
Vietnam
Other ASEAN
Negotiations ongoing Negotiations under consideration
United States
Market Access Strategy: tools for European exporters
• Ensures effective access for European companies to non-EU markets
• Translating trade opportunities of multilateral and bilateral negotiations into actual trade flows
• Part of the enforcement agenda of EU trade policy, complementary to negotiating agenda
The two pillars of the Market Access Strategy
Market Access Strategy (MAS)
Market Access Partnership (MAP)
Removal of trade barriers
Market Access Database (MADB)
Information on market access conditions
Market Access Partnership: Objectives
• Identification, legal and economic analysis of barriers
• Prevention of new barriers
• Removal of existing barriers
• Special focus on needs of small and medium- sized enterprises (SMEs)
Market Access Partnership: Structures
MS Embassies MS
EU Business
Commission
EU Business
EU Delegations
MA Advisory Committee +
MA Working Groups
Market Access Teams
Brussels Non-EU
countries
Market Access Partnership: support to SMEs
Why support SMEs:
• 99 % of businesses in EU are SMEs
• SMEs = basis of tomorrow’s prosperity
How do we assist SMEs:
• active cooperation in the MAAC through business associations
• international network for assistance involving EU Delegations in partner countries = SME contact points
Market Access Partnership : results • Quantification of the impact on EU trade of the
introduction and removal of non-tariff barriers
• Focus on 67 key barriers that have been removed completely of partially between 2008 and 2012
• Results: 2011 - € 1.5 billion
2012 - € 2.2 billion
Market Access Strategy : success stories
• Chile – import requirements for health products
• Brazil and Thailand- beef exports: BSE ban lifted
• Vietnam – import of cell phones
Specific service for EU exporters: Market Access Database
(http://madb.europa.eu)
Other specific services for EU SMEs:
• Trade Defence SME Helpdesk
• IPR Helpdesks
China: www.china-iprhelpdesk.eu
ASEAN: www.asean-iprhelpdesk.eu
Other specific services for EU SMEs:
• Existing EU business support structures
India - European Business and Technology Centre (EBTC)
China - European Centre for SMEs Thailand - European ASEAN Business Centre
• Future EU business support structures
Indonesia – Malysia – Philippines – Vietnam
foreseen: other ASEAN countries
Other enforcement activities - fight against protectionism
• Trade and investment barriers report
Focuses on 6 strategic economic partners
• Report on trade restrictive measures
Monitors protectionism in EU's main trading partner countries
Thank you for your attention
http://madb.europa.eu
http://ec.europa.eu/trade