how the dogs trust use twitter
TRANSCRIPT
Social Media Conference
21 March 2012
www.charitycomms.org.uk
#CCsocmed
Laurier Nicas
Digital Marketing OfficerAlex GoldsteinDigital Marketing Officer
Using Twitter Day-to-Day (Intermediate)
ON THE AGENDA
• Building a community
• Twitter etiquette
• Managing multiple feeds and users
• Integration with campaigns
• Tools, tips, ideas… and questions!
COMMUNITY AIMS
• Develop and foster a strong online community and supporter base – now 40,000 strong
• Be genuine , honest , and transparent
• Follow the flow of conversation and be personable – listen!
• Once you have this dedicated group of supporters , you’re ready to rock and roll…
What has the community achieved?
KEY SUCCESSES
• First dog rehomed through social media!
• Volunteers, donations of goods
• Twibbon fundraising campaign
• Donations and support even from critics of the charity!
• Educational messages easily shared
• Greater internal adoption of social media
MULTIPLE FEEDS & USERS
@dogstrust@dt_educ
@dt_loughborough
@dt_bridgend
@dogstrust_ie
18 centres… over 20 feeds!
@dogstrustPR
WHO TWEETS?
• Senior management buy-in
• Who’s already online?
• Training and support
• Monitoring
STRATEGY
• Twitter is not the strategy
• Twitter is not the objective
• Flexibility is essential
• Reactive without being opportunistic
• Planning without being stale
• Quick response
Also…would you follow yourself?
TOOLS
• Finding the right client
• Brand monitoring
• Scheduling and assigning tweets
INTEGRATION
bit.ly/HoNoNo
www.adogisforlife.com
• Christmas Campaign
• 1,500 cards sent to Harrods
• 14,000 views of celeb video
• Only on social media
• Other egs: email follow up, rehoming ads
• But… no linking with Facebook for us!
TIPS & QUESTIONS
• Keep a sense of humour!
• Remember and observe prevailing etiquette (eg RT or MT?)
• David Coursey’s 8 Word Social Media Policy:
Don’t lie, don’t cheat, don’t steal, don’t reveal.
@dogstrust
www.facebook.com/dogstrust
www.youtube.com/dogstrust
www.dogstrustblog.blogspot.com
Thank you!