how the digital revolution is changing our market€¦ · “with data appending you no longer have...

How The Digital Revolution Is Changing Our MarketPower of Direct Bypass Marketing, Data

Augmentation and Data Appending

FOR YOUR OWN BENEFITPlease Make Sure You Do You THESE 3 THINGS

Let us know if you can see

the screen and hear us.

Turn off all distractions.

These strategies can be

highly effective for you if

you PAY ATTENTION ☺

Be Sure to TAKE NOTES and

ASK QUESTIONS!

1

PLEASE SUSPEND DISBELIEF

“Consider the possibility that we don’t realize that our attitude toward something has been greatly influenced by the number of times we have been exposed to it in the past.” – Jeff Coga

Winning in Real Estate Inbound Marketing

Can you deliver in these two vital areas?

TODAYACADEMY

How To Double Your IncomeHave You Heard of This Formula?

L C M F GPLeads x Clients x Margins x Frequency = Growth Potential

“He or she who is able and willing to spend the

MOST to acquire a client WINS”…

GP=2X (just 20% increase on all category)

WHO HAS RESULTS FROM THIS PAST WEEK?

EVERY WEEK WE’LL ASK…

“If you are not EMBARRASSED by the First Attempt, You're

Taking Way Too Long To Do It”

- Your Friend Jeff Coga -

Let’s go take a tour around the campus =)

VIRTUAL TOUR

“The Hardest Part of Doing Something New Is Learning To

Unlearn What You’ve Learned In The Past”

- Your Friend Jeff Coga -

ASSIGNMENT #1

Here’s a Text I Got This Morning…

COMMITMENTS MADE

Overview

DATA MARKETING(DBC+EMAIL)

FOLLOW UP(DBC+EMAIL+SOCIAL

MEDIA)

“With Data Appending You No Longer Have a Lead Generation Problem…You Have A Conversion and Follow Up Problem”

-Jeff Coga-

I know you’re anxious and…

You can go FASTER than Us BUT… Make Sure You Reach Out To Me Before You Hit The Deploy!

“If You’re NOT Embarrassed By Your FIRST Attempt, You’re Taking Too Long”

-Jeff Coga-

“Our first campaign was an absentee owner campaign… Got 4 appointment, 2 listings, and more to go on. Game

changer.”

Dan

Setting Up Your First Campaign



MEDIA)

What Type of Data?

Why Picking The RIGHT Data Is Key To Getting Your Phones Ringing Fast

DATA = LEAD

Question is… does that ‘Data’ have a cell phone number or email.

DATA = LEAD

DATA/LEAD PROSPECT CONTRACT

Not All Leads Are Created Equal

PHASE 4PHASE 2 PHASE 3PHASE 1

INTEREST LEVEL OF LEADS NEEDING YOU

MIGHT WANT TO

DO BUSINESS LATER

I’M READY TO

BUSINESS TODAY

“What Problem?“I Can Handle

My Own Problem”

“I’m Searching

For Answers”“I Need You To Come

Save Me NOW!”? ? ? ?




MIGHT WANT TO

DO BUSINESS LATER

I’M READY TO

BUSINESS TODAY


My Own Problem”

“I’m Searching


Save Me NOW!”? ? ?




MIGHT WANT TO

DO BUSINESS LATER

I’M READY TO

BUSINESS TODAY


My Own Problem”

“I’m Searching


Save Me NOW!”? ?




MIGHT WANT TO

DO BUSINESS LATER

I’M READY TO

BUSINESS TODAY


My Own Problem”

“I’m Searching


Save Me NOW!”?




MIGHT WANT TO

DO BUSINESS LATER

I’M READY TO

BUSINESS TODAY


My Own Problem”

“I’m Searching


Save Me NOW!”

Which One Would You Pick?

COST OF DATA APPENDING


LEV

EL O

F C

OM

PET

ITIO

N

COST OF DATA APPENDING

PHASE 4

PHASE 2

PHASE 3

PHASE 1


“What Problem?

“I Can Handle

My Own Problem”

“I’m Searching

For Answers”

“I Need You To Come

Save Me NOW!”

LEV

EL O

F C

OM

PET

ITIO

N

Sellers that will call you…

TARGETING (DATA)

Who Is Your Perfect Client?

Direct Bypass Communication Marketing

Expired

Cancelled

FSBO’s

Absentee

Inheritance

Pre/Foreclosures(Notice of Default/Notice of

Trustee)

Probate (Obituaries No Probate Filed)

Property Violation(Code Violation)

Divorce/Post Divorce

BankruptcyTax Liens

Eviction

WHO WANTS TO BE IN THE HOT SEAT?

Where Can I Get The Data?

Let Me Show You How…


TARGETING (DATA)



Expired

Cancelled

FSBO’s

Absentee

Inheritance

Pre/Foreclosures(Notice of Default/Notice of

Trustee)




BankruptcyTax Liens

Eviction

The MLS

You Can Get Those From The…

Expired

Cancelled


TARGETING (DATA)



Expired

Cancelled

FSBO’s

Absentee

Inheritance

Pre/Foreclosures(Notice of Default/Notice of Trustee)




BankruptcyTax Liens

Eviction

Public Records(or a company that provides this)





Tax Liens

Eviction


TARGETING (DATA)



Expired

Cancelled

FSBO’s

Absentee

Inheritance





BankruptcyTax Liens

Eviction

Title Company or Realist


Absentee

MLS DATA IS FREE

(IF YOU’RE NOT SURE HOW, CONTACT THE MLS AND ASK THEM HOW DO I GET A “MAILING LIST”)


TARGETING (DATA)



Expired

Cancelled

FSBO’s

Absentee

Inheritance





BankruptcyTax Liens

Eviction

A

B

OR

If You Want To Catch A Fish How Would You Do It?

DATA

I’m going to talk about fishing a lot ☺

Example: For someone in real estate.

• City List of _________

• _______ list in CITY

Add the word FREE in front to…

TIME OUTHOW ELSE CAN YOU FIND RAW DATA?WHERE ELSE CAN YOU GET RAW DATA?

WHO HAS RAW DATA?

Two Types of Raw Data

FREE RAW DATA PAID RAW DATA

?

Data can be pulled from simple Google Searches, Free Websites, resources/servicers that can get you the data.


• Realist.com (Real Estate Agents)

• Title companies

• Search the internet

Two Types of Raw Data

FREE RAW DATA PAID RAW DATA

Data can be pulled from simple Google Searches, Free Websites, resources/servicers that can get you the data.


• Realist.com (Real Estate Agents)

• Title companies

• Search the internet

Data can be pulled from multiple data sources. These companies will ALWAYS change. They can be good for a few months, years, etc

As they grow it can change…


• RealSuperMarket.com

• PropertyRadar.com

• Infousa.com

• Exactdata.com

• Mailinglist.org

• Corelogic.com

And tons more…

What Is Data Appending?

DataAppend

Service

Phone

Numbers

and/or

Email

Most Data Append Services Requires A Monthly Spend + It

Can Cost $1 to $2 a Record They Append + Setup Fee

Tips On Using a Data Append Service

• Keep your Data CLEAN before submitting (remove unnecessary information)

• ALWAYS send the file CSV (rookie mistake is saving files as excel).

• Have an organized file name: YEARMONTH – Type of File• IE: 2021-05 – Foreclosure

• TIP: Try to communicate via email so you have records of pricing + the smaller Data Append companies won’t even respond back if they think you’re small time.

RECAP: Why Should You Buy Data and Append Your Data?

• What Type of Data Should I Buy?

• What is Data Appending?

• The strategy of OWNING the farm VS Leasing a Farm

• When you append data you can ‘Shot Gun’ Market AND ‘Sniper Rifle’ Market

• It is the cheapest way to generate your own targeted leads




MEDIA)




MEDIA)

TAKE THE

CALL

LET IT GO TO

VOICEMAIL

CALL CENTER

OR

DEDICATED

AGENT

OPTION #1: Taking the Call

DBC

MESSAGE

ANSWER

YOUR

PHONE

TALK TO

THEM


DBC

MESSAGE

ANSWER

YOUR

PHONE

TALK TO

THEM

SLYBROADCASTGOOGLE

VOICE PH#

TALK TO

THEM

Google Voice Ph# to Cell/Landline

RECOMMENDED


DBC

MESSAGE

ANSWER

YOUR

PHONE

TALK TO

THEM

SLYBROADCASTGOOGLE

VOICE PH#

TALK TO

THEM

Callfire Ph# to Google Voice Google Voice Ph# to Cell/Landline

WANNA GEEK OUT

DBC

MESSAGE

DON’T

ANSWERVOICE MAIL CALL BACK

OPTION #2: Let It Go To Voicemail

DBC

MESSAGE

DON’T


RECOMMENDED

SLYBROADCASTGOOGLE

VOICE PH#CALL BACK



DBC

MESSAGE

DON’T


SLYBROADCASTGOOGLE

VOICE PH#CALL BACK

WANNA GEEK OUT

Callfire Ph# to Google Voice

DBC

MESSAGE

CALL CENTER/

DEDICATED

AGENT

TALK TO

THEM

OPTION #3: CALL CENTER OR DEDCIATED AGENT

SLYBROADCAST

OFFICE OR

CALL

CENTER PH#

TALK TO

THEM

Q&A

PLEASE TYPE YOUR QUESTION IN

OR EMAIL US AT [email protected]

how the digital revolution is changing our market€¦ · “with data appending you no longer have...

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