how the digital and physical worlds are merging
TRANSCRIPT
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................................................................................................................................................HOW ARE THE DIGITAL AND PHYSICAL WORLDS COLLIDING?
JOY AYLES JUNIOR PLANNER
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This presentation will go through...What it means,Why it is happening,What it means for us.
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This presentation will go through...
What it means,Why it is happening,What it means for us.
(Some of it was presented on screen and on paper)
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DIGITAL &
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................................................................................................................................................WHAT IT MEANS...
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Digital is amazing because it has helped us move fast, connect with people we wouldn’t normally and well, we know what an impact it has had on our daily lives.
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But not everything digital always works so well...
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Take Ebay, one of the girls in the office thought she would buy something new...
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Research was done...
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She paid, waited for delivery and 3 days later, in a suspiciously wrapped parcel, it arrived...
Research was done...
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But it looked like this....
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We also know someone who is on
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with Match.com...
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with Match.com...
-You find the perfect man, you wink at each other (similar to poking on Facebook)
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with Match.com...
-You find the perfect man, you wink at each other (similar to poking on Facebook)
-You assess your compatibility
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with Match.com...
-You find the perfect man, you wink at each other (similar to poking on Facebook)
-You assess your compatibility
- You message back and forth
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with Match.com...
-You find the perfect man, you wink at each other (similar to poking on Facebook)
-You assess your compatibility
- You message back and forth
- If you like what they have to say
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with Match.com...
-You find the perfect man, you wink at each other (similar to poking on Facebook)
-You assess your compatibility
- You message back and forth
- If you like what they have to say
-You arrange to meet up in person.
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with Match.com...
-You find the perfect man, you wink at each other (similar to poking on Facebook)
-You assess your compatibility
- You message back and forth
- If you like what they have to say
-You arrange to meet up in person.
When he looks like that....who wouldn’t?!
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But then he looks, like this...
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You have no chemistry, it turns out he chews his food with his mouth open and all in all turns out to be a an unsuccessful date.
But then he looks, like this...
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Don’t get us wrong, ebay is brilliant, it’s created a number of jobs, encourages re-using and has given some of our wardrobes a lot more space.
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Don’t get us wrong, ebay is brilliant, it’s created a number of jobs, encourages re-using and has given some of our wardrobes a lot more space.
The same with Match.com, 17% of recent marriages are from online dating.
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But sometimes going to a store and meeting someone in a bar might be more successful, saving time, effort and humiliation.
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Sometimes we have to remember that we have more senses than clicking a mouse and looking at a screen...
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Saying this, there are some good examples of where merging the digital and physical have been successful.
Can you think of any?
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Table19 came up with some of these...
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Two lovely examples of where a product has been made by creating something physical from our digital lives, is Berg’s Little Printer and Breakfast Club’s Instaprint...
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What we love about Instaprint, is Breakfast Club sold it to a client (Rayban) and they are now trying to fund it’s production on Kickstarter.
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................................................................................................................................................WHY IS THIS HAPPENING?
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It seems obvious but...
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It seems obvious but...
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And when in the Physical World,
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And when in the Physical World,
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This isn’t sharing them on Facebook or Twitter but sharing events together, sweating at gigs and having something to really remember.
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Why not make experiences with more value by enhancing real life with digital?
(or vice versa)
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Some staff recently went to a talk where Bob Greenberg from R/GA explained what they see for the future for brands and companies.
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This being where brands create their own eco-systems by creating products and services, a physical product and digital service that each compliment and enhance the next.
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Another example of where a the physical experience is
being enhanced by digital is of Burberry’s Regent Street store.
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Secondly,
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Secondly,
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Two examples of where the digital and physical have merged to create a product that enhances our emotion can be seen in photobooks and Postagram.
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Having the tangible images to touch creates an emotion better than just looking at your Facebook timeline for 5 minutes and closing your laptop. What do you think?
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Thirdly,
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Thirdly,
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Thirdly,
This isn’t social media’s liking, poking and but the fact that we are social beings who share stories and face to face conversations.
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Table19 were asked what they would prefer....
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OR
Google Hangouts
Meeting
Table19 were asked what they would prefer....
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The results were
OR
2
12
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The results were
OR
2
12
But also resulted in the discussion that there is a time and place for different things.
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They were also asked....
OR
Webinar
Event
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The results were
OR
3
11
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The results were
OR
3
11
“If it was a talk on new tax laws, I would rather do a webinar!” So again, there is a time and a place but still, people preferred the physical event.
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Lastly
OR
Gig
Live Stream
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Lastly
OR
14
0
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Lastly
OR
14
0
Looks like everyone wants to jump out of a hot air balloon from the earth’s atmosphere.
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Meet ups and events are becoming more and more popular; people are social we like to talk, meet people in bars, touch, laugh and enjoy chemistry with one another.
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................................................................................................................................................SO WHAT DOES THIS MEAN FOR US?
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It seems simple but
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It seems simple but
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It seems simple but
We need to think about all the touch points a customer has with a brand on a daily basis.
Figure out how to create value for the customer.
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Also,
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Also,
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Also,
We need to tinker with things to understand how they work.
Then we can change, adapt and make things happen.
This ranges from learning code to understanding different job roles.
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Lastly,
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Lastly,
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Lastly,
An easy way to tinker and understand how something works is to do it together.
Rather than reading a book or watching a youtube video, get up, walk to someone who might know to do something and have a conversation.
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In Summary,
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In Summary,
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................................................................................................................................................THANK YOU
JOY AYLES JUNIOR PLANNER