how the developer experience has shaped the way we build and refine new apis (shayne parmelee)
TRANSCRIPT
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300,000+MERCHANTS ON PLATFORM
$3.4 Billion+GMV - Q2 2016
122%AVERAGE Y/Y GMV GROWTH SINCE 2012
20 MILLIONAPI ACTIONS PER HOUR
SOME NUMBERS
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InstantPot Community
- 136,000+ Members
- 100% answer rate
- Responses to new posts in minutes
- Support, sales, and retention
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• 1:1 support is effective, but not scalable.
• Adding to a user count isn’t building a community. “If you build it, they will come” only applies to cheesy 80’s sports dramas.
• Gamification is hard. It’s not a quick fix.
• Being heavily involved in your own community can inspire action from other participants.
• The most effective support is proactive – designing a product with the 3rd party developer community in mind.
Recap