The Cloud forDigital Marketers

Peter Rivera, VP, InfusionChris Hallberg, Azure Director, Microsoft

Why Consider the Cloud?

About InfusionInfusion unites insight, creativity, and technology to accelerate and transform business for leading companies around the world.

Sample Clients

Great Ideas are powered by Great Infrastructure.Great Ideas are powered by Great Infrastructure.

A MINDSET TO EMBRACE

We are all start-ups now.

Due to virtual services small companies can act like Big Companies, and vice-versa.

Key audiences have been embracing digital, multi-channel lifestyles.

Key audiences have been embracing digital, multi-channel lifestyles.

Trend 1: The Multi-verse.

Trend 1: The Multi-verse.

A consolidated view of the customer is a core tenet of relationship marketing.

Common data collection practices allow for cumulative knowledge about viewers and potential viewers.

Better analytics make it possible to optimize your marketing investments both manually and dynamically.

Customer Experience Mapping

Trend 2: Data Rules.

There has never been a more accountable time for marketers to gauge and improve results of their programs.

Trend 3: product-centricityBrand and marketing teams now must create digital products and services to create relationships with customers.

Trend 4: The rise of servicesOur digital world is now powered more than ever by virtual services, enabled by APIs.

What do we own anymore?What do we own anymore?

Trend 5:The Cloud

Gartner predicts that the bulk of new IT spending by 2016 will be for cloud computing, with nearly half of large enterprises having cloud deployments by the end of 2017.

Biggest service of all: The Cloud

Benefits of the Cloud

• Simplified IT. No cost of ownership.

• Reduced cost of campaigns (pay for what you need.)

• Scalability.• Speed to market.• Own your own data and content.

The right systems allow for…• Automated management.• Built-in data protection.• Are self-healing.• Have disaster recovery.

A leading Cloud platform

54% of the Fortune 500 use Microsoft’s Azure as their cloud platform.

Trend 6: Exponential Growth

The nature of viral campaigns and social media has the aspect of unpredictability, like planning for lightning.

“Dumb Ways to Die”: 73,439,319 views on YouTube.

Trend 7: Marketing+ IT Convergence

Inter-operability of two departments that have often been at odds (in both goals, funding, and process) is paramount.

FOX Idolizer

X-Factor Online Casting

• Auditions online for top TV show.

Sport in America

• User-generated video content.

• For HBO.

The PULSE Platform

Infusion’s custom-developed product to address issues specific to retail deployments at scale.

Royal Bank of Canada (RBC)

The Royal Bank of Canada (RBC), Canada’s largest bank, wanted to create a new retail banking experience combining best-in-class retail shopping with financial services. RBC turned to Infusion to help enhance the in-branch experience to retain current customers, attract new customers, and roll out new services.After extensive testing with consumers and in 200 branches, the program is poised to roll out to 2,000.

BMW Latin America

“By using Windows Azure to make audience data available in Microsoft Dynamics CRM, we enhanced the business continuity of our marketing campaign and developed more than 900 new sales prospects.”Beata Bujalska, E-Marketing Analyst,

BMW Latin America

Just Proud“Unlike other providers where there’s a lot more overhead involved, with Azure it’s simply a matter of simply changing a number in a configuration file and you scale up.”Djon Kleine,

Chief Technology Officer

“By avoiding enormous investments in infrastructure, we are significantly lowering our expenses. The platform’s pay-per-use policy has resulted in cost savings of over 40 percent.”Balkrishna Heroor, CEO, Gameizon

•Digital Marketers are thinking multi-channel, scale, social media, and “do more with less”.

•The Cloud enables the agility and responsiveness of a Start-up with the maturity and stability of a Fortune 500 company.

In Summary…

Thank you!Peter Rivera, VP, InfusionChris Hallberg, Azure Director, Microsoft