how telecommunications service providers can become powerful public cloud service providers
DESCRIPTION
Attend this session and learn how your company can expand its privileged relationships with enterprise customers by bundling infrastructure-as-a-service services with tradtitional connectivity and mobility services. You’ll see how HP is helping service providers achieve this in three months, and how you can use cloud technologies—before the end of 2010—to create new revenue streams.TRANSCRIPT
1 ©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
How telecommunications service providers can become powerful public cloud service providers
Stephane Rogier
Worldwide Cloud Program Leader
Communications and Media Solutions
Hewlett-Packard
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Agenda
– THE IT REVOLUTION
– CSPs CHALLENGES
– CLOUD: MEETING SMB, Enterprise and Telco challenges
– Cloud for Telco HP vision
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“By 2012,
20% of all businesses will own no IT assets.”
Top Predictions for IT Organizations and Users, 2010 and
Beyond: A New Balance
– Gartner, Jan. 2010
4
Everything as a Service, the Concepts Included in the Cloud
EaaS
SaaS
PaaS
IaaS
5
Services Can Be Optimized Through Different Delivery Models
Resources shared across workloads
Dedicated
Shared
Resources dedicated to each workload
On premisesCustomer-owned data center
Off premisesService provider’s data center
Service provider shares resources across workloads of multiple customers
Resources dedicated to each workload; Co-lo, managed, hosted, multi-client data center
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IT Evolves into the Strategic Service Broker
IT organizationstrategic service broker
Outcomes that matter
Accelerate growth
Lower costs
Mitigate risk
Service portfolio
Servicessourced
Services delivered
Hosted/managed service providers
CSPs
Internal service providers
Cloud service providers
Lines of business
Business functions
E-mailSFAERPApp HostingStoragePC back up
PBXMobileIMIVRUCIP CC...
...
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Serv
ice M
anagem
ent
Valu
e S
ourc
ed
Lines of business
Business functions
Enterprise
IT
Managing a Hybrid Service Ecosystem Takes a New Kind of Leadership
Business outcomes
Lower costs
Mitigate risk
One pane of glass to manage services, processes and experiences across resources
you own, borrow and rent
S
Accelerate growth
Hosted/managed service providers
CSPs
Internal service providers
Cloud service providers
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WW Growth: 2.1%
CSPs Challenges
Source: IDC World Wide Telecommunications Services Database: January 2009
0
200
400
600
800
1,000
1,200
1,400
1,600
2008 2009 2010 2011 2012
($U
S b
illio
ns) Mobile
Voice 2%
Mobile Data 11%
Wireline Data 5%
Wireline Voice –5%
Establish Competitive Differentiation
Reduce Costs and Drive Operational Efficiency
Implement EfficientService Delivery Environment
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Cloud Transformation Can Help CSP
TRANSFORM
Internally
INNOVATE
Target new markets
MONETIZE
Your services
Leverage the cloud and • Migration to IP• Network/IT Transformation• Implementing Strategies for eco-sustainability• Increased demand for Managed Services
• Reduce time to market• Develop new sources of revenue• Support third-party content/applications
• Increasing competition from traditional and non-traditional competitors
• Disintermediation by OTP players• Target New Markets as Enterprise Services
Establish Competitive Differentiation
Reduce Costs and Drive Operational Efficiency
Implement EfficientService Delivery Environment
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SMB/Enterprise Services
Encroachment from over-the-
top competitors
Ubiquitous broadband
CSPs challenges
MEETING ENTERPRISE-SMB CSPs CHALLENGES
Accelerate technical adoption
Biz orientation of IT organization
Capital shy investment
Economic downturn prohibits costly CAPEX
investments
Retain and attract business customers
Flat to declining revenue
Meeting Enterprise-SMB CSPs ChallengesBoth focused on reduced cost and increased profitability
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INCREASE SECURITY
UNIQUE CUSTOMER EXPERIENCE FOR
ORDERING SERVICES
PAY ONE INVOICE FOR IT AND COM.
SERVICES
GIVE EMPLOYEEDETAILS ONCE
Quality Assurance
HP Offers a Hub for End-user Services
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Customer
SaaSProvider
SaaSProvider
SaaSProvider
SaaSProvider
SaaSProvider
SaaSProvider
OSS BSS
BB FixedWireles
s
IaaS SaaS
CMS AggregationPlatform for SaaS
TELCO’S OWN CLOUD SERVICE
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The SMB CAAS Market Is Ripe with Opportunity
Source: HP and Forrester Study, Key Findings, September 2009
Over half of your SMB customers want an as-a-Service offering
SMB demand for CaaS is red-hot: A $12.2b market at 28% CAGR in 2014
9 out of 10 firms want some type of bundle with their as-a-Service
The greatest opportunity is with SMBs with 100+ employees
SMBs are price sensitive: They want the service; but at low prices
Service Providers do have permission to play
HP as a partner increases likelihood for SMBs to buy for two-thirds of firms
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Some CSPs Are Already in the Hosting Market, Other CSPs Desire to Enter
Dedicated
Shared
On premisesCustomer-owned data center
Off premisesService provider’s data center
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SHARED
DEDICATED
ON PREMISESCustomer-owned data center
OFF PREMISESService provider’s data center
Cloud Services
Resources shared across workloads
Resources dedicated to each workload
Service provider shares resources across workloads of multiple customers
Resources dedicated to each workload; Co-lo, managed, hosted, multi-client data center
TELCOS
NEW ENTRANTS
(MICROSOFT)
Managed Hosting, Telcos
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Changing Roles
– Customer – what relationships do you want to have
with your customers and do they want with you
– Market – how does competition impact business
modes, economics?
– Process – how can you improve the way your
organization works?
– Service – how can you tune your portfolio to provide
differentiating value for customers
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Differentiate Through Insight and Creating Great Customer Experience
Applications & Content Production
Infrastructure & Content
Management
Voice & Data Delivery
Operations
Customer Experience
Management
Developer
Advertiser
Artist
Business User
Consumer
Customer Aggregator
Experience Provider
Monetize application and content services delivered to a broad
customer base through multiple channels
Enable customers to consume an
intentional experience anywhere, anytime and through any
device at a compelling price point
Monetize Services
Monetize Services
Create innovative service offerings in
collaboration with an ecosystem of partners
Enable the seamless delivery of services across all networks
and channels through a leveraged delivery
platform
Monetize Services
Monetize Services
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Service Providers Need Operational Excellence
Properly address customer concerns Value sourcing Compelling Bundles
– Security – multi tenancy threats, data in the cloud• Cloud Security Alliance
– Availability (% per day/week/month) and resilience (time to restore)• an SLA for business users
– Guarantees – my data is safe from others and you will not lose it
– Performance – it works OK
– Legal – legislation & litigation
– Service termination
– One throat to choke
– TCO winner – not just the headline number • includes all cost
– SLA fit for business critical applications• no short cuts with a weak SLA
• not just a simple percentage with partial refund
– SLA for not business critical applications
– Excellence in delivery• cost of service delivery is best in the
industry
• no need to pay breakdown compensation
– One throat to choke
– App store for on-line services• pre defined bundles
• optional add -ons for bundles
– One bill
– One throat to choke for a group of related services• broadband, servers, and storage
• voice (fixed and mobile), messaging , e-mail services and collaboration
– Simplicity - resolve complexity• easy to buy
• easy to use
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HP CLOUD SERVICE AUTOMATION (IaaS/PaaS)
• Tuned BTO Software and services to run your applications
• Enables integrated infrastructure and platform services
• Focused cloud solution in your infrastructure
Where it fits
HP Cloud Approach
PUBLIC CLOUD SERVICE DELIVERY AUTOMATION SOLUTION• Infrastructure as a Service portal• Aggregation Platform for SaaS• Provisioning and Billing automation
HP BTO HETEROGENEOUS CLOUD SOLUTION (IAAS/PAAS/SAAS)
• Encompasses comprehensive reference architecture
• Highly customizable for complex needs
• Integrates HP and 3rd party software for holistic solution
HP BLADESYSTEM MATRIX (IaaS)
• HP Converged Infrastructure and Technology on HP hardware
• Services to deliver the ideal foundation for shared infrastructure
• Built for speed. IaaS Now.
+
CMS
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Business Applications as a Service
Cloud money is going to be won by people who win the consumption side
Introducing Cloud Service Enablement
Device Management as a Service
Communications as a Service
Infrastructure as a Service
CMS solution (Self Service IVR, Video Surveillance)
and 3rd party solution (IP Contact Center)
Computing as a Service
Storage as a Service
External SaaS providers: ERP. CRM, HR
Mobile Device Management
Mobile and PC Data Back-Up
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1. Enable cloud service providers
2. Help clients secure, source and govern cloud services
3. Delivery of cloud services from HP
HP’s Cloud Strategy
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Q&A
22 ©2010 Hewlett-Packard Development Company, L.P.
To learn more on this topic, and to connect with your peers after
the conference, visit the HP Software Solutions Community:
www.hp.com/go/swcommunity
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