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How technology supports the visionof the future for new Digital Marketing

Ignacio AyerbeOracle Marketing Cloud Sales Lead IberiaDecember 10th, 2015


Program

Knowledge

Actionable customerprofile

Connect

APIs for events and batch exchanges of

information

Mobile designerImprove customer experiencesdesigning campaigns for mobile(SMS/MMS and Push Notification)

Identify the customer attributes, including preferences and behaviour

Message designerCreate relevant communications, personalized and leveraging dynamiccontent

Orchestrate individual experiences in any channel

Analyze the results linked to yourdigital marketing activities

Oracle Cross-Channel MarketingCustomer Centricity. Marketing Simplicity. Enterprise Ready

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 4

The Future of Direct Engagement for Consumer GoodsThe Future of Cross-Channel Engagement… is today

Engage Consumers Across Digital Channels

Deeply Understand the Customer Context

Embed Customer Centricity Within All Functions

Innovate with Consumers to Grow

1

2

3

4


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Inspire Consumers

Brand & content marketing : display adverts, mobile, social, e-mail

Social marketing to promote brand presence, advocacy & offers

Audience targeting and personalization from structured & unstructured data sources

Complete cross-channel alignment and impact measurement

Key Solution Capabilities

Maximize Reach, Relevance and Revenue

Increased Brand Awareness

Reduce Trade Promotions Costs

Maximise Marketing Effectiveness

Key Benefits


Collaborative Planning Complete customer experiences across all channels

and devices

Combine unlimited variations of product and customer data

Delver relevant promotional messages based on what buyers want

Complete cross-channel impact measurement

Maximize Promotion Effectiveness

Foster Advocacy

Reduce Promotion Costs

Increase Brand Value


Key Benefits


Saucetastic Deal Alert

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Tailored Recommendations Ad campaigns across social, mobile, digital, searches &

display

Quickly build complex audience segments for high target marketing

Identify customer signals to unlock customer value

Increase Conversion Rates

Increase Brand & Product Awareness

Reduce costs of data Acquisition

Leverage Scale to Drive Revenue Growth17

Key Benefits



Digital Selling Offer engaging commerce experience to shoppers

across all channels & devices

Deliver inspiration – anytime, anywhere

Platform for scalable and agile commerce

Personalize shopping experiences based on previous behavior and sentiment

Drive Growth Through Online Channels

Increase Customer Satisfaction

Key Benefits



Oracle Cross-Channel Engagement

Engage Consumers AcrossAll Digital ChannelsEngage customers around their needs, on any-device, and at any-time

Deeply Understand the Customer Context

Understand and influence total-cost to serve with rich

contextual view of the customer

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3

2

4

Optimise operational models to deliver on your brand promise

ModernDigital

Marketing

Embed Customer-Centricity

Collaborate and quickly assess consumer sentimentto drive product and market growth strategies.

Innovate with Consumersto Grow

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Oracle Social Marketing

Oracle Social Marketing:

Converse with fans and followers on social media channels and publish relevant content

Listen

Unified social solution to manage and deliver paid, owned, and earned media across social channels

Analyze social data to track engagement, fan growth, and campaign effectiveness to make smarter business decisions

Listen to what customers are saying about your product or brand

Engage

Analyze

Connect

APIs for events and batch exchanges of

information

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Matt Jones (@mattjones555)

CUSTOMER

Anyone have suggestions for noise-canceling

headphones that are good for travel?


MARKETER

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

CUSTOMER

5 minRavi Patel @Ravi5560

@mattJones555 Quake’s are pretty good. RT

@quake-electronics Travelers don’t need gold status to get first class

sound. Check out the Quake TechTonic line at soc.quake.com/CX4p

http://soc.quake.com/CX4p


CUSTOMER


MARKETER


CUSTOMER


MARKETER


CUSTOMER


Social Advocacy Give consumers a platform to engage with your retail

brand

Empower the customer’s voice to provide feedback and share experiences

Quickly and easily launch social campaigns to drive advocacy and brand awareness

Social communities for product & brand inovation

Key Benefits


Increase Reach

Increase Brand & Product Awareness

Increase Customer Satisfaction

Rapidly Innovate

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