how technology is transforming business strategy
TRANSCRIPT
HOW TECHNOLOGYIS
TRANSFORMING BUSINESS STRATEGY
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how technology is transforming business strategy
We live in an age of perpetual innovation.
Aware of the constant potential for some unforeseen new device,
application or concept to turn the world on its head overnight,instantly transforming the way in which we communicate,
do business, and organise our lives.
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how technology is transforming business strategy
TEN YEARS AGO WE DIDN’T HAVE FACEBOOK!
HOW DID WE EVER MANAGE WITHOUT OUR IPHONES?
It is common among technology users to marvel athow rapidly and unexpectedly their usage has changed.
The interface between technology and business strategy is currentlyin a state of constant flux – change is the only certainty.
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how technology is transforming business strategy
TAKING A LEAN AND LIGHTWEIGHT APPROACH
The increasing prevalence of technology has led to amore short-term, reactive approach to doing business.
Outsourcing a higher proportion of an organisation’sIT infrastructure, or making the decision to call in
specialist IT consultants.
Making costly investments in full-time employees whoserole may change radically, or whose abilities may become
less relevant as technology continues to evolve.
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how technology is transforming business strategy
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how technology is transforming business strategy
TAKING A LEAN AND LIGHTWEIGHT APPROACH
it is also important to ensure that your organisationretains its leadership, and doesn’t risk being left behindas the commercial and technological world moves on.
It is increasingly common for businesses to create a rolespecifically geared towards innovation, appointing atechnology expert who can work in tandem with thebusiness strategists of the main steering group.
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how technology is transforming business strategy
ADAPTING TO UNCERTAINTY
The most successful business strategists are thosewho are ever alert to the fluctuating market,
and quick to respond to changes in technology.
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how technology is transforming business strategy
CONCLUSION
It is undeniable that the advance of technology is transforming businessstrategy in ways that few of us could have foreseen a decade ago.
However, the more proactive businesses are turning this to theiradvantage, looking not only at the changes technology is instigating
in business strategy, but also the ways in whichbusiness strategists are able to harness technology as a positive force.
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how technology is transforming business strategy
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