how structural collaboration leads to value propositions in the financial sector (by delphine...
TRANSCRIPT
How ‘Structural
Collaboration’ leads to
Value Propositions in
the Financial Sector
The time
To Innovate
Is now!
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………
Economical crisis
*Source: Accenture Research – “Customer 2010: Time for a new contract between banks and their customers?”
The Financialbrand.com, 2012: “Edelman Study Shows Consumers Distrust Banks More Than Any Other Industry”
Reputational damage
Need for transparency
Lowest consumer trust
Choose independently
*Source: Accenture Research – “Customer 2010: Time for a new contract between banks and their customers?”
Commodization &
Low margins
Competition from new entrants
*Source: 2012, Five Big Trends in Business Innovation in 2012, Forbes
Supermarkets
Innovative start-ups
Tech & Telcos
*Source: Accenture Research – “Customer 2010: Time for a new contract between banks and their customers?”
Lower barriers to switch
Re-invent
banking
*Source: 2012, Five Big Trends in Business Innovation in 2012,
Forbes; 2010, IBM Institute for Business Value
Strict regulations
Focus on short-term
success
Legacy
Tech driven innovation
Take down your walls
Natural
Flexible
Gradual
Surfing the waves
Web 2.0
Social Media
*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck
Your customers are probably the most effective consultants you can hire
It’s an EVOLUTION,
not a REVOLUTION!
Four
Conditions
for Success
*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck
1. Fit with company culture
*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck
2. Involve key influencers
*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck
3. Measure your success
*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck
4. Share it!
*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck
*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck
1 Insighting
2 Developing
4 Optimizing
3 Implementing
Business
Objectives
Brave Examples
Brave Examples
Immersion students’ daily life
Collaboration youth marketers &
consumer insight department
Meet-up with participants in
Amsterdam & MOA
100 insights
1 Insighting
2 Developing
4 Optimizing
3 Implementing
Business
Objectives
*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck
Bèta testing Yelo w/ consumers
Structural collaboration on FB
83% highly satisfied users
Co-creation in closed environment
1 Insighting
2 Developing
4 Optimizing
3 Implementing
Business
Objectives
Brave Examples
Consumers want to be in the boardroom! 44% is asking to take part in the co-creation of products or advertising
*Source: 2011, Social Media Around the World, 2011, InSites Consulting
24 Research proposal 24 © In
Site
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Thanks!
@DelphineVtomme
http://be.linkedin.com/in/delphinevantomme
+32 477 758 588
25 Research proposal 25 © In
Site
s C
on
su
ltin
g
Thanks!
@DelphineVtomme
http://be.linkedin.com/in/delphinevantomme
+32 477 758 588