9384 3761

To join: Send us a WhatsApp

message with your name,

u er a d su s ri e .

E.g. James Tan, 9123 4567, subscribe

How Stomp uses its WhatsApp service to activate and empower 5 million citizen journalists

Recognising WhatsApp’s growing prominence

• Singapore has 4th highest usage of WhatsApp in the world

• Leading social network in Singapore is WhatsApp with 46% penetration rate

• WhatsApp is the #2 leading social media platform worldwide

• WhatsApp is the #1 most used messaging app (active users in million)

Source: Statista

Features of the service

• Launched in Jan 2016

• Subscribers receive breaking news

updates and daily news alerts

• Be in the loop about the latest Stomp

activities e.g. contests

• Users can contribute reports anytime

and anywhere

• Some of our best stories were

contributed via WhatsApp

• Connect with readers on global scale and

get scoops from outside of Singapore

Benefits of the service

• FREE!

• No size limit like emails

• No hassle of filling in any

details, just snap and send

• Effective and open two-way

communication, get quick

replies to any queries from the

Stomp editor himself

• High engagement and

interaction with users

Trolling back

A personal touch that no other subscription service has

• Feel like you are talking to a friend,

through our use of conversational

tones, colloquial terms, emojis etc

• Strong bond with users who

regularly sends us well wishes

• It s hat gi es Sto p a edge o er other publications

Don’t just consume content: Be part of it

Activating and empowering

audiences to go beyond reading and

reporting using WhatsApp

Effective tool for breaking news

Effective call-to-action:

• WhatsApp s o -the-go nature allows

us to receive reports at all time of the

day and as soon as something happens

• We send out requests for info and

appeals for help to our large user base

• We get to update developing stories

and alert readers on the latest scoops

Recognising unsung heroes

• Young student who was hailed a hero for aiding accident victims

• Viral story on Facebook that was covered by several publications

• E er o e heard o s stor

• But what about those whom

he had helped and the lives

he had touched?

• Stomp wanted to offer

readers the full stor … a d we did

• A reader informed Stomp via

WhatsApp that one of the

accident victims was looking

for the boy who helped her

• Stomp contacted her and

offered to help arrange a

meet-up between them

Going the distance to tell the full story

• Stomp arranged a time and venue

for both parties to meet

• Got an exclusive and emotional

interview with the woman, which

no other publication had

• The woman got to say her thanks

personally as well as present the

boy with a customised gift

• Perfect ending and wrap-up to a

viral story that tugged at the

heartstrings of the public http://bit.ly/2kz7VCW

Reuniting owners with prized possessions

• Man lost his gold chain which

is family heirloom of 33 years

• He reads Stomp daily and

decided to try his luck in

posting a report

• We broadcast his appeal and

report to our entire

WhatsApp user base

• The very next day, a fellow

reader saw the Stomp report

and realised he might have

found the chain

• The reader then contacted

Stomp via WhatsApp

• Stomp verified that it was the

same gold chain in question

• We arranged for both parties to

meet at our office that very same

evening

• Both men not only exchanged

the gold chain and reward, but

also swopped numbers and

made friends

Forging new friendships

http://bit.ly/2kqvYF4

Bringing hope to readers

• Woman posted on Facebook about

finding a ring, which we published an

article about

• We also shared the article with our

WhatsApp user base

• The next day, the owner messaged

Stomp via WhatsApp to identify herself

and prove her claim

• The same evening, we arranged for

both parties to meet at our office

• Not only was the ring returned, the

grateful owner also showered

everyone with thank-you gifts

I had lost all hope

of finding it. http://bit.ly/2jvbH2G

Using our online presence for public good

• Stomp received a

contribution via WhatsApp

from a reader who had

found a wallet

• We posted an appeal

looking for the allet s owner and broadcasted the

Stomp article to our

WhatsApp user base

• The same evening, a reader

responded by creating a

group chat consisting of his

frie d aka the allet s owner, himself and Stomp

on WhatsApp

Spreading happiness

• Stomp arranged for both parties to meet at our

office the following day

• The allet s o er as so o er hel ed ith gratitude after getting his item back that he gave

the Stomper a red packet, Chinese New Year

goodies and chocolates

• All parties i ol ed lauded Sto p s e te si e social media reach and efficiency

"I was shocked that Stomp was able to find

the owner within such a short time frame." http://bit.ly/2jXeUH2

Fast-growing user base

3,240 subscribers in less than a year (as of Dec 2016)

• Servi g o te t to readers dire tly… a d they love it

Testimonials and feedback

Testimonials and feedback

Accolades

• Sto p s WhatsApp

service won the Silver

A ard for Best Ne s Mo ile Ser i e at the

Asian Digital Media

Awards 2016 and was

o i ated for Best I o atio at the SPH

Digital Awards 2016