How State Societies Can Rock Out on Facebook

Presented by NCSMA Immediate Past President Rebecca Surratt, CMA (AAMA)

AAMA 62nd Annual Conference • September 14–17, 2018 • Salt Lake City, Utah

1. What is the purpose in this post?

2. Are you trying to reach a certain age group with this post?

3. Will this post put your society in a good or bad light?

Three Questions to Ask Yourself When Posting to Your Page

• What is the purpose in this post?• To inform your members (updates, news)

• To advertise (conferences, events, items your society is selling, CEU opportunities)

• To boost traffic on your page (reaching out to people who do not follow your page, e.g., nonmembers)

Three Questions continued

• Are you trying to reach a certain age group with this post?• If you hope to reach out to young adults (between 20 and 30 years old) with this

post, but you post about menopause and signing up for Medicare, you might alienate the intended age group.

• Will this post put your society in a good or bad light?• Does this post contain opinions or facts? Is this post considered neutral?

Three Questions continued

Go to your Facebook Page app

This application is free and can be downloaded to any smartphone or tablet.

The app helps keep you organized when running your state or chapter’s Facebook page

Go to Insights

Go to Page Views

Go to People

People Page

• These two sections under the Insights page lets you see what gender, age group, and where your followers live.

• This information can better help you decide what to post on your page. If you are trying to reach a certain age group, this page will help you the most.

Page Views and People Section

• Look at what day it is• The Posts section under the Insights page helps you see what day your followers

view your page the most.

• Look at what time it is• The Posts section under the Insights page also helps you see what time your

followers view your page the most.

• You want to utilize this page to help you decide how to reach out to the majority of your followers.

Two Things to Always Remember When Posting

Day & Time

Day & Time continued

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Day & Time continued

Review Posts

Posts

(as of 08/01/2018)

At the bottom of each post you can see how many people that certain post reached.

• The Reach section under the Insights page helps you see how many people your page reached in a single day.

• This page will help you visualize how certain posts increases traffic on your page.

• You can use this information to increase traffic on your page.

Reach Section

Review Reach …

Reach

• The Likes section under the Insights Page helps you see how your “Page Likes” increase and decrease.

• If you notice your “Page Likes” increasing, then you know you are reaching more people.

• Be sure to compare the days on the Likes section and the Reach section to see if you see a pattern.

Likes Section

View Likes …

Likes

How toSchedule a

Post

A hashtag is a hyperlink.

If you use #medicalassistantin your post, all of your followers will be able to click on that hashtag and see all posts that used the same hashtag on Facebook.

It is the same on Instagram and Twitter.

You can also use #mgmaor #pahcom to reach more people if your state society attends your local MGMA and/or PAHCOM Meetings.

Anyone that clicks on the MGMA or PAHCOM hashtags can see that you are attending as well and it might increase traffic at your table.

If your state society is wanting to reach out to more students this is a good way to do it.

Email all of your program directors and ask for their graduates’ group picture.

This is a good way to help the students feel wanted and feel important in your state society, and it might entice them to start coming to meetings.