how social tools can empower a global organization

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How Social Tools Can Empower a Global Organization The Conference Board Senior Human Resources Executive Conference, November 2011 Trish McFarlane – St. Louis Children’s Hospital Steve Boese – Oracle Corporation

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Presentation delivered by Steve Boese and Trish McFarlane to the Conference Board Senior HR Executive Conference, New York City, November 16, 2011.

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Page 1: How Social Tools Can Empower a Global Organization

How Social Tools Can Empower a Global

OrganizationThe Conference Board 

Senior Human ResourcesExecutive Conference, November

2011

Trish McFarlane – St. Louis Children’s HospitalSteve Boese – Oracle Corporation

Page 2: How Social Tools Can Empower a Global Organization

Agenda• Current State of

Social

• The Future of Work

• Growth

• Innovation

• People

• Action Plans

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Let’s Level Set…

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In some ways, you’ve come to a fork in the road – the directionyou choose says much about your organization, it’s culture,

and your leadership styles

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Social and The Future of Work:

Growth

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RevenueYouTube – “Overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent.”

Twitter – “And while not everyone jumps on a deal for a refurbished machine or other outlet-style bargains. the company has been able to track sales that originated from a Twitter click and led to other parts of Dell.com. If you count those sales, @DellOutlet has led to more than $3 million in revenue for Dell.”

Facebook – “Levi’s implemented “like” buttons on all product pages last year, and more than 50% of its Cyber Monday traffic came from Facebook.”

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Mergers & Acquisitions

"Various studies have shown that mergers have failure rates of more than 50 percent. One recent study found that 83 percent of all mergers fail to create value and half actually destroy value.”

- Robert Holthausen - Wharton

Page 13: How Social Tools Can Empower a Global Organization

Mergers & AcquisitionsCompany News Feed Surfaces Activity and Status. File sharingand suggested connectionsGroups Feeds for Departmentor Interest Communities

Integration with traditionalEnterprise systems

“We’ve found Yammer to be an excellent tool for identifying and connecting to the correct set of people for any given project, idea, or opportunity.”

-- Wilbur Swan, Senior Director of Product Management, ContactNet

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Prediction Markets

How do we know if we are on the right track?

Will the new products launch on time?

Where should we invest our limited resources?Who might have some insights for us?

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Prediction MarketsPrediction Markets let everyone share their opinion, and socialize these opinions across the organizationLeaders and managers can see summarized distributions of predictions, and breakdowns by department and locationComparisons can be drawn between predictions and more traditional methods of forecasting and planningPrizes and leader boards drive interest, participation, and enthusiasm

By leveraging the insights of its diverse and knowledgeable employee community, EA realized $15 - $20M in additional revenues as a result of optimizing marketing spend on top quality game.

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Social and The Future of Work:Innovation

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Innovation Via Crowdsourcing

PricewaterhouseCoopersMitra Best, US Innovations Leader at PwC created Power Pitch, a firm-wide innovation contest to crowd source ideas that could potentially generate $100 million in revenue.Received 779 ideas pitched coming from nearly 60% of the firm’s employees.

$100,000 prize to the winning team. The contest provided leadership and career development opportunities for the staff. If even one of the ideas generated becomes a $100 million line of service, it will dwarf the costs of PwC’s investment in Power Pitch.

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Innovating Patient Relationships

St. Louis Children’s Hospital• Demonstrating medical and technical

expertise along with our spirit of caring via our YouTube videos. We welcome our patients and share stories of various medical situations.

• Looking at ways to use FourSquare and Twitter to reach out to patient families

• Let’s take a look –• http://www.youtube.com/user/ChildrensHo

spitalStl#p/u/1/qdJypP2utoM

Page 19: How Social Tools Can Empower a Global Organization

Hillary Clinton:The Participation Age

“One of my goals upon becoming Secretary of State was to take diplomacy out of capitals, out of government officer, into the media, into the streets of countries. So from the very beginning, in February 2009, I have tried to combine the necessary diplomacy of government meetings, of creating structures in which we enhance our participation government to government, with people-to-people diplomacy. Because given social media, given the pervasion now of communications technologies everywhere, no leader is any longer able to ignore his people.” Time Magazine

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Social and The Future of Work:People

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Recruiting - LinkedIn

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Recruiting - Twitter

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Recruiting – Career Sites Going Social

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Recruiting – Beyond Ads

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Recognition and Rewards

“The mobile site is perfect for our many employees who don’t sit at desks and the social elements like Live Recognition help build personal relationships within our diverse workforce. These features help us align all employees to our business goals.” -Josh Karam, Director of Human Resources, Starwood Hotels

Company News Feed SurfacesRecognition, Awards, and socializes activity

Employees can share activity to external social graphs.

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Social and The Future of Work:

Action Plans• Start Thinking

Social

• Find Advocates

• Walk the Talk

• Embrace the Crazy

• Tie Actions to Goals

• Don’t be Afraid

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• Trish McFarlane –o www.hrringleader.como www.twitter.com/TrishMcFarlaneo www.linkedin.com/in/trishamcfarlane

• Steve Boese – o www.steveboese.squarespace.como www.twitter.com/SteveBoeseo www.linkedin.com/in/steveboeseo [email protected]

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