how social networks generate leads metropolitan club chicago
DESCRIPTION
This is the slide deck is 5/13 event at the Metropolitan Club of Chicago - Great Venue - Great People!TRANSCRIPT
How to Generate Leads USING Facebook LinkedIN Twitter
and more….
WELCOME
5:50 -5:55 Introductions5:55-6:45 Presentation6:45-7:00 Questions7:00…. Networking
HOW SOCIAL NETWORKS
GENERATE LEADS• Founder and CEO of Forward Progress, Inc.• Co-Founder of MYeReputation.com• Over 25 years in business Coaching and Consulting• Call Center, Internet, eMarketing, Event Management, • Intense Lead Generation, Web Seminars, eSelling• Over Billion Dollars Sales, 10 Million Leads, Helped
Thousands of People using Internet Based Lead Generation• Financial Services, Real Estate, Professional Services,
Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..
Your Coach Today – Dean DeLisle
(877) 59 - COACH (592-6224)
How to Generate Leads USING
FacebookLinkedINTwitter
and more….
Social Networks - Typical Business
Experience
Lucky Explorer
Aggressive Adventurer
Social Networks - Typical Business
Experience
Social Networks You Already Know
• City\Country Clubs • Chambers• Industry Clubs• Organizations• Charities• Religious\Health• Network Groups
(877) 59 - COACH (592-6224)
Why do “Traditional”Social Networks Work?
• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”
(877) 59 - COACH (592-6224)
Why do “Traditional” Social Networks Work?
• Think about Recommended “IN” – Why?
BUSINESSASSOCIAT
E
RELATIVE
NEIGHBOR
TRUSTED
SOURCE
(877) 59 - COACH (592-6224)
2 OLD – 2 NEW
WHY ALL THE “BUZZ” ABOUT ONLINE SOCIAL NETWORKS?
(877) 59 - COACH (592-6224)
They Work because. . .
Why all the “BUZZ” about Online Social Networks?
• They do all the things “Traditional” Social Networks do……Plus….• Save Time and Money• NO Travel • Connect to more people• Wider Reach• Target Groups• Build Communities• Do Research• Create “BUZZ”!• Generate lowest cost per lead available*
* Referrals – Referrals - Referrals
(877) 59 - COACH (592-6224)
HOW MANY CONTACTS AND EMAILS
DO YOU HAVE?• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU?
Bob Sue Pat Mark
(877) 59 - COACH (592-6224)
Why all the “BUZZ” about Online Social Networks?
They Work because. . .
They are Bigger, Better, Faster and Less
Expensive
(877) 59 - COACH (592-6224)
WHAT CAN AN ONLINE SOCIAL NETWORKS DO FOR
YOU?
• Build your professional network • Get your business known • Generate leads • Re-connect to old customers • Find new markets • Promote yourself • Promote your product or service • Gain TRUST and Credibility • Find a new job – or have one find you!• The list goes on……..
(877) 59 - COACH (592-6224)
Why do “Online”Social Networks Work?
• Think about
“Recommended In” –……Then what if?
(877) 59 - COACH (592-6224)
Why do “Online”Social Networks Work?
• Think about “Recommended In” –……Then what if?
(877) 59 - COACH (592-6224)
Why do “Online”Social Networks Work?
Based on time and experience most of us can only reach a
limited audience….
Why do “Online”Social Networks Work?
It’s about the people you can’t see!
WHO DO THEY WORK BEST FOR?
Lawyers Business Owners
Accountants Partners
Consultants Financial Services
Coach’s Professional Services
Insurance Medical Professionals
Real Estate Students
Sales Job Seekers
Auto Dealers Recruiters
Sports Manufacturers
Web Developers Technology
AND MANY MORE…………………………
(877) 59 - COACH (592-6224)
WHAT SOCIAL NETWORKS SHOULD I CHOOSE?
(877) 59 - COACH (592-6224)
ASK!
What Social NetworksShould I Choose?
• Reputation and Identity• Linked IN – Plaxo – Facebook – Your Company and Personal
Websites
• News and Opportunity• EZineArticles – Article99 – Sales Gravy – FastPitch – Company
Sites - Blogs
• Communication and Nurturing• Reunion – Xing – Twitter – Company Sites - Blogs
Three Types of Social Sites
(877) 59 - COACH (592-6224)
Are you doing any of these things?
• What Information do you already have?• Information, Brochures, Sell Sheets, Instruction Sheets
• LinkedIN – Plaxo – Org Site – Personal Site - Blog• Photo’s or Sales Videos, Training Videos, Product Videos
• YOUTube – Org Site – Facebook - Vlogs (Video Blog)• Power Point, Training, Sales, Marketing, Service
• Slideshare – Org Site• Articles, Monthly Newsletter, Events, Charities, Memberships
• EZineArticles – Article99 – FastPitch – Org Site – Blog
• Then why not leverage what you have to promote yourself and your business?
Determine what your company is already doing or has!
I have joined a site – NOW WHAT?
Profile Creation
• This is your Welcome Mat to the WWWORLD!• Like company website
• Be complete and accurate (company sites)• Target your profile to the reader• Link back to all associations and companies• Create “Relevancy”• Co-workers – professionals – clients
vendors – partners – fans!
You MUST Connect!
I have joined a site –Then WHAT?
• INVITE PEOPLE YOU KNOW• Make sure you know them!• Value Campaign• Event basis• Group fishing
• ………………………..!
(887) 59 - COACH (592-6224)
I have joined a site –Then WHAT?
• Blogging - If you can…….• Type an email • Start a conversation• Ask a questions• Take advice• Give advice
• ………………………..Then you can Blog!
(887) 59 - COACH (592-6224)
Blog Sample
140 Character
Limit!
To Your Product or Call to Action!
CALL TO ACTION STYLE• Direct Lender. Close In 10 Days. PreApproved In Minutes.
4.9%APR• 0 Points. Get Our Low Rates Now! As Seen on CBSNews and
Time.com.• Refinance with a Lower Rate Today $200,000 for Only
$1,029/Month!
EDU-SELLING STYLE• Exotic Mortgage Deals May Be Gone Forever. Congress is poised
to make fixed-rate mortgage the norm despite warnings• Whether or not this is mortgage money you are borrowing or
something else, you should make it a priority to find out about mortgage fees and costs.
POWER QUESTIONS• Should a homeowner compare mortgage deals with an online
mortgage comparison service?• How do you qualify for an FHA Loan?
I have joined a site –Then WHAT?
• Blogging – How Frequent?• How often do you email now?• How many leads do you need• Who else can help you?• What do you have that’s relevant to someone else?
• Then build a system to work it like email… daily!
(877) 59 - COACH (592-6224)
TIP#1 – Have a System to Manage It! – It’s a Lead Machine!
Why do “Online”Social Networks Work?
• Think about
……Then what if
You Start a BLOG?
(877) 59 - COACH (592-6224)
I have joined a site –Then WHAT?
• If you can talk you can do Video• If you give presentations now, you have Power Point• Pictures are worth a 1,000 words!• Programs you can use
• Camtaisia – GOTO Webinar – Movie Maker• Services you can use• Viral Effect
YOUR
COMPANY
Video or Power Point
(877) 59 - COACH (592-6224)
I have joined a site –Then WHAT?
Event Notifications – Online and Onsite
• If you do events this is a must!• Product or Service Announcements• Webinars• Chamber Events• Club meetings - Membership• Trade Shows• Grand Openings• Showings• Viral Effect – AGAIN!
(877) 59 - COACH (592-6224)
PLUS We Collected over 2,000 emails!
FREE CLASS THIS WEEK!
SIGN UP TODAY!Are you getting enough Referrals now? Do you need more leads\customers\sales?Does your Social Network generate
business for you?Are you not sure where to begin?Are you happy with your current cost per
lead?Need to get a good job?
How to Generate Leads using Facebook, Twitter and LinkedIN
I have joined a site –Then WHAT?
Article Submissions – Personal PR!
• If you write any articles – A MUST• If not – get a writer!• You have things to tell the world!• It creates relevancy• Target your audience• Generate Leads• Viral Effect – again!
(877) 59 - COACH (592-6224)
RECENT ARTICLES
Why do “Online”Social Networks Work?
• Think about what if…..
You Post Articles, Pictures,
Events, Videos and PPT?
(887) 59 - COACH (592-6224)
If ALL Your Key People did this….
How Many Leads Would you have?
(887) 59 - COACH (592-6224)
This is NOT the wave of the FUTURE it’s the wave of TODAY - FACT!
If I knew then what I know now...• LinkedIN has over 30 million members
• Dean is connected to over 2million by 2 degrees• Facebook started by college kids – NOT JUST FOR KIDS!
• Over 68mil Unique Visitors a Month!• Women over the age of 55 have a 175.3% growth in last year• Ages between 45 and 54 has grown 165% in last 4 months!• Over the age of 45 is about 35 million registered users• 600,000 people will join today!Now that everyone is on it –
where are you?* 02/19/09 Center for Media Research
(877) 59 - COACH (592-6224)
This is NOT the wave of the FUTURE it’s the wave of TODAY - FACT!
If I knew then what I know now...
• Facebook Chicago Local – Age > 25 within..• 10 Miles – • 25 Miles –• 50 Miles – Now that everyone is on it –
where are you?* 02/19/09 Center for Media Research
(877) 59 - COACH (592-6224)
649,200923,520
1,243,080
If You Need Help!
MYeReputation.com is a platform where you can have access to unlimited training and your own Personal Marketing Assistant that will help you distribute your content to Social Networks.
If You Need Help!
Forward Progress is a Coaching and Training Company that will help you transition your business, products, services and you to the world of ONLINE Social Networks.
Contact Us With Any QuestionsWhy NOT?
Contact Us
[email protected]: http://twitter.com/deandelisleFACEBOOK: http://profile.to/deandelisle/
LINKEDIN: http://www.linkedin.com/in/deandelisle
OR
Call (877) 592-6224
NOW - Let’s SOCIAL NETWORK!