Welcome to Fast Fan Pages!

How Social Media Managers Can Use Fast Fan Pages(To Make Easy Money And High Profits FAST!)

Coming up in today’s presentation ...

My recommended 3-step process for using Fast Fan Pages as a Social Media Manager

How to squeeze more money out of the basic sale

How to manage page admin issues when you create Fan Pages for 3rd parties

The best add-ons to recommend to your clients

The three Fan Page tabs that every business MUST have

Three great 'extras' you can offer to your clients

My recommended 3-step process for using Fast Fan Pages as a Social Media Manager

Step 1: Charge your customer to create a Fan Page (or multiple Fan Pages)

Step 2: Once that work is done Upsell the customer ... offer them an ongoing maintenance charge for updating or adding new pages in the future at a set rate

Step 3: If they reject that option, Upsell them again ... sell them Fast Fan Pages (you take a commission!) then charge extra for a training session to show them how to use it.

Remember ...

# You know how easy it is to create Fan Pages using Fast Fan Pages, but for your customer this is a high value service if they don’t know how to do it themselves.

# Make sure your pricing structure reflects the value to the customer not the cost to you.

# Most people have to pay a fortune to code these pages manually ... Fast Fan Pages removes that pain entirely ... so it really is a high value service that you offer.

In online terms, the best time to upsell a customer is when they have their credit card out already …

# Think about the McDonalds process ... offering you extras, meals, add-ons and to ‘go large’ ... always at the point of handing over money It’s the ‘oh, alright then’ factor!

# You need to have your pricing and policy for these offers ready – don’t be surprised if the customer says ‘yes’

# For years webmasters have been charging ridiculous amounts to update conventional sites ... the simple fact is if you don’t know how to do it yourself, you have to pay someone who does (think of car maintenance and plumbing as good examples!)

How to squeeze more money out of the basic sale

# We’re running a business here, so you have to get used to doing this, however hard it seems at first

# Fast Fan Pages lends itself to 3 obvious and profitable ‘add-ons’ ... these are like having chips with your burger, gel after your haircut or a wheel balance or anti-freeze check when you take the car into the garage

# Don’t ever think of this as ‘conning’ your client – you are simply offering quality products which will enhance their service. After all, you should be using them in your own business too!

Add-On 1: An auto responder

# Auto responders are high value, business essentials

# They will bring you in a monthly affiliate income

# If your customer doesn’t have one already, you need to ‘put them right’ on why they need one ... key reasons are: ability to market to customers time and time again, ownership of customer info (ie Facebook doesn’t ‘own’ your database) and average subscriber value $1 per month)

# Recommended: GetResponse, AWeber, iContact (for reselling)

Top-tip for Get Response

# Get Response offers a great affiliate programe

# They also offer an excellent free ‘starter’ account

# Send your customer to the main page via your affiliate link

# Tell them to check out the free offer on the ‘Pricing’ page

# By doing this, you will place your affiliate cookie on their PC so that if they go on to upgrade you will take your affiliate commission

Look! The free option iswell hidden here!

http://www.icontactplus.com/

Use iContact as a reseller ...

Add-On 2: Easy Video Player

# Easy Video Player is a high quality, online industry standard

# Although your clients should certainly have a YouTube channel to drive traffic to their business, their formal sales videos will look much more professional using Easy Video Player

# As with subscribers, clients should be encouraged to store their videos off YouTube in case there is ever a problem with their account ... EVP is the ideal solution

# EVP makes Amazon S3 and Cloudfront hosting simple

Add-On 2: Easy Video Player

# Easy Video Player allows your clients to easily build their business in a viral way with multiple share buttons

# Clients should be encouraged to upload to EVP first (videos safe, where they own and control them) then add them to YouTube

# Take a look at the EVP exampleon the right to see the wide varietyof sharing options available

Add-on 3: A blog

# In my opinion, it’s best to sell Fan Pages first because most people don’t have them already or are doing them badly ... and most businesses now have a website of some sort – even though it’s probably doing very little for their business

# Don’t just sell a blog though ... sell a blog that comes with SEO and viral sharing options built in (distinguish yourself from the bland website creators!)

# A blog costs very little to create and opens up a new world of upsells to you

Add-on 3: A blog

# You will need a Reseller hosting account with Fantastico/cPanel

# I personally use and recommend Heart Internet for resellers, though Hostgator is also a very popular choice ... I like Heart because I can give customers an initial free period, then start to charge them

# Here’s a great tool to help you automate your blog building service and make it more profitable ... it’s called BlogzBot and it costs less than $10!

Watch me do it!

Blog upsells

# Sell a premium theme as an affiliate ... check out Themeforest.net, Socrates Wordpress theme, Flexx Wordpress theme and any others you can find

# Sell your client hosting included FREE for a certain time period, then start to capture monthly payments when the free period expires

#Use a blog to emphasise the importance of capturing leads via an auto responder and using Easy Video Player for a professional look to the site

How to manage page admin issues when you create Fan Pages for 3rd parties

# Your client should create the Fan Page initially under their personal login

# They should add you as a page admin next

# You create however many Fan Pages that they want using Fast Fan Pages

# Once they sign off your work, you remove yourself as admin

# Your client then gets the pages but has no ability to update them unless they a) buy the software b) pay you to do it > Upsell

Watch me do it!

The best add-ons to recommend to your clients

# This is where you can add massive value to your clients without it costing them a thing ... that makes it easier to sell the add-ons that will cost them

# These are great services which are FREE but which add amazing functionality to your Fan Pages

# These services are generally known to marketers ... but remember that they’re largely unknown in the ‘outside world’

Tungle – online appointment booking

Meebo – use for live chat and support

Animoto – use to create a high impact branding video

The three Fan Page tabs that every business MUST have

# Every Fan Page must have a ‘Like’ or Fan Gate offer ... this builds subscribers and drives organic traffic

# Every Fan Page must have a leads capture device ... to get page users off Facebook and into an auto responder service

# Every business needs a clear way of getting in contact – whether that be via email, phone, contact form – whatever is most suitable

# Make sure these are included in your basic specification

Three great 'extras' you can offer to your clients

# Here are three ‘added value’ services that you can offer your clients

# First – set up their YouTube channel for them

# Second – set up their Twitter account for them

# Third – Set up their SocialOomph account to integrate all the services that you are providing for them ... and there’s an opportunity for another upsell here too

BONUS TIP: How To Get Social Media Manager Jobs Without Even Trying!

# Advertise your services as a freelancer on one of these sites# Check these sites for job advertisements and bid on them

Want to see what it looks like when

you put it all together?

Step 1: Offer to set up a Fan Page using Fast Fan Pages

< Upsell Fast Fan Pages at payment >

You provide a managed service on a monthly basis You sell Fast Fan Pages access as an

affiliate and charge to train staff how to use it

Set up a blog to establish a business presence off Facebook

Introduce theme/EVP/AR upsells (again if necessary!)

Add options? Twitter/YouTube/SocialOomph? Add upsells?

Auto Responder/EVP/Blog?

Resources page

Go to:

http://fastfanpages.com/smm

Your Questions,My Answers

Where to go for help

1: The FAQ page

2: The Support Blog

3: The Helpdesk

4: Also try http://facebook.com/fastfanpages

Check it out ...for FREE!

http://fastfanpages.com