how social media is changing business
DESCRIPTION
Presentation to the Niagara Association of Realtors Oct 7, 2010.TRANSCRIPT
![Page 1: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/1.jpg)
![Page 2: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/2.jpg)
![Page 3: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/3.jpg)
![Page 4: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/4.jpg)
![Page 5: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/5.jpg)
![Page 6: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/6.jpg)
![Page 7: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/7.jpg)
What We’ll be covering
• What is social media.• Who’s using it.• Where are they online.• How are people using social media.• What it all means for business.
![Page 8: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/8.jpg)
It is a revolution
• The internet and World Wide Web were the biggest revolution since the industrial revolution.
• Social media has revolutionized communications in less than a decade.
![Page 9: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/9.jpg)
The Social Media Revolution
![Page 10: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/10.jpg)
Worth repeating
• Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
• Facebook added over 200 million users in less than a year and now has more than 500 million
• iPhone applications hit 1 billion in 9 months.
Source: www.socialnomics.com
![Page 11: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/11.jpg)
What is social media
Wikipedia says: Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.
![Page 12: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/12.jpg)
Social media enables people to share opinions, insights and experiences on the web using tools to connect, interact and maintain and
develop relationships.
What is social media
![Page 13: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/13.jpg)
What is social media
I want to connect with people to share my knowledge and experiences.
![Page 14: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/14.jpg)
What it isn’t
• It isn’t telling people what to do, what they should think about you, what to buy.
• Outbound marketing is out. Inbound marketing is in.
![Page 15: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/15.jpg)
We are social
Social media thrives because we are social beings, that we want to be included and we want to know that our opinions are valued.
![Page 16: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/16.jpg)
We are social
• People share with their friends and family. • They make new friends based on shared
interests and values.• They share insights and opinions.
![Page 17: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/17.jpg)
People like to share
![Page 18: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/18.jpg)
and they expect you to LISTEN.
![Page 19: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/19.jpg)
• Don’t wonder if they’re talking about. Know that they are.
• Smart businesses are using social media to ask what their customers want and then giving it to them.
• It’s a global focus group.
![Page 20: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/20.jpg)
It’s about relationships.
![Page 21: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/21.jpg)
YOU are the best advocate, salesperson and champion of your business or organization.
![Page 22: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/22.jpg)
Here’s how it used to be
![Page 23: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/23.jpg)
Here’s how it is today
![Page 24: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/24.jpg)
Who’s using it.
![Page 25: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/25.jpg)
• Canadians visited Facebook 840 million times in July.
• 54% of users have income over $50,000.
• 77% have at least some college education.
• 52% are between 35 - 64. Source: www.google.com/adplanner
![Page 26: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/26.jpg)
• 50 million Tweets per day.
• 145 million users Worldwide.
• Canadians visited Twitter 28 million times in July.
• 50% have an income over $50,000.
• 81% between the age of 35-64.
Source: www.google.com/adplannerSource Marketing Profs Research Spotlight Twitter 2010
![Page 27: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/27.jpg)
• 220 million Canadians went to YouTube in July.
• 1.8 billion in the U.S.
• 50% watching videos on YouTube are 35 – 64.
• 50% have an income more than $50,000.
![Page 28: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/28.jpg)
Social media users not only have
Influence
they have
buying power.
If you’re not there, you’re missing out.
What does it mean for your Business?
![Page 29: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/29.jpg)
What kind of users are there?
• Watching
• Sharing
• Commenting
• Producing
• Advocates/Brand Ambassadors
![Page 30: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/30.jpg)
Watching – visit, listen, read, watch
![Page 31: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/31.jpg)
Sharing – update status, forward links
![Page 32: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/32.jpg)
Commenting – rate products, ‘like’, retweet, comment
![Page 33: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/33.jpg)
Producer – blogs, videos, creates content
![Page 34: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/34.jpg)
Advocate/Brand Ambassador – answer questions, defend your brand, love your products as much as you do
![Page 35: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/35.jpg)
1% - Advocates/Brand Ambassadors
9% - Producers
90% - Watching, Sharing, Commenting
How many are doing what?
![Page 36: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/36.jpg)
How do people use it
• Self-expression• Discover• Control• Connection• Entertainment
![Page 37: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/37.jpg)
![Page 38: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/38.jpg)
![Page 39: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/39.jpg)
![Page 40: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/40.jpg)
![Page 41: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/41.jpg)
![Page 42: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/42.jpg)
![Page 43: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/43.jpg)
![Page 44: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/44.jpg)
![Page 45: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/45.jpg)
![Page 46: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/46.jpg)
![Page 47: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/47.jpg)
![Page 48: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/48.jpg)
• pss22
![Page 49: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/49.jpg)
![Page 50: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/50.jpg)
Who’s using social mediaWhy they’re using itHow they’re using it
![Page 51: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/51.jpg)
What about business?
![Page 52: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/52.jpg)
Customer Service
Listen and respond to conversations before problems escalate and or to activate
"advocates."
![Page 53: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/53.jpg)
![Page 54: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/54.jpg)
![Page 55: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/55.jpg)
![Page 56: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/56.jpg)
![Page 57: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/57.jpg)
![Page 58: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/58.jpg)
Adult Home of "Lincoln's Little Correspndent”
![Page 59: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/59.jpg)
![Page 60: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/60.jpg)
![Page 61: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/61.jpg)
![Page 62: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/62.jpg)
Mobile is the future
1 in 4 Americans have a smart phone.
![Page 63: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/63.jpg)
![Page 64: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/64.jpg)
So what about Mobile? •
In January 2010 - 30% of smartphone users accessed social networks via mobile browsers — this was up from 22.5% in 2009.
• Total social networking access via mobile browsers on all mobile phones rose to 11.1% — this was up from 6.5% in 2009.
• Twitter usage via mobile browsers was up 347% while Facebook mobile browser usage was up 112%.
•Mobile phones are used as social connectors - 91% of mobile users go online to socialize. People are using their mobile phones "at the moment" to connect with others.
![Page 65: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/65.jpg)
Social media are the tools.Real time is the mindset.
![Page 66: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/66.jpg)
What you need to succeed
• Be willing share knowledge• Work in real time• Listen to your customers• Be accessible• Be passionate about what you do
![Page 67: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/67.jpg)
Under pressure
• The economy is still uncertain.• More and more people are opting to sell
privately.• Increased pressure to change MLS regulations.
![Page 68: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/68.jpg)
You are an expert in your neighbourhood.Show it off!
![Page 69: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/69.jpg)
Relevant content is critical
Turn information into relevant content.
![Page 70: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/70.jpg)
![Page 71: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/71.jpg)
![Page 72: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/72.jpg)
![Page 73: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/73.jpg)
![Page 74: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/74.jpg)
Tell a story
Turn knowledge into passion.
![Page 75: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/75.jpg)
Use you connections
• Draw on the expertise of people you work with.
• Use guest bloggers. • Take a video of a home inspection.
![Page 76: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/76.jpg)
Share
![Page 77: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/77.jpg)
Give people a reason to hire you!
![Page 78: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/78.jpg)
Janice [email protected]/janicearnoldica.linkedin.com/in/janicearnoldi
![Page 79: How social media is changing business](https://reader035.vdocuments.us/reader035/viewer/2022070304/54bfc15d4a7959bf068b4691/html5/thumbnails/79.jpg)