How Social Media Has ChangedBusiness Communications

@jeffreylcohen #iabcnctriSocial Strategist, Radian6

How would the moon landing be different if Twitter were around in 1969? #iabcnctri

5th Most Tweets/second:Death of Steve Jobs (6,049)

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4th Most Tweets/second:New Years Eve 2011 (6,939)

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3rd Most Tweets/second:Brazil Loses Copa America (7,166)

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2nd Most Tweets/second:Japan Beats US in Women’s World

Cup (7,196) #iabcnctri

Most Tweets/second:Beyonce Baby Bump on VMAs

(8,868) #iabcnctri

The Network Effect

Social media is not a tool or technology. It’s a real-time

approach to communications and engagement #iabcnctri

Companies need to influence search to be found.

Social media can help. #iabcnctri

Use a variety of content to connect with target audience.

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Social profiles expand the reach of the message #iabcnctri

Companies build relationships and gain customers through providing

compelling content #iabcnctri

@jeffreylcohen@radian6@smb2b

B2BSocialMedia.com

www.linkedIn.com/in/jeffreylcohen

Road: http://www.flickr.com/photos/sambou/2611998145/ Moon: http://www.flickr.com/photos/jurvetson/97214206/Kennedy: http://history.nasa.gov/moondec.htmlNewspaper: http://www.flickr.com/photos/outtacontext/3738129561NASA Tweetup: http://www.flickr.com/photos/laughingsquid/4104992979At Shuttle Launch: http://www.flickr.com/photos/spamily/5143982159Phone: http://www.flickr.com/photos/barron/3082365739/Laptop: http://www.flickr.com/photos/bigpresh/3860586024/Magazines: http://www.flickr.com/photos/pixelarity/4361102373/Recommendations: http://www.flickr.com/photos/stuffandnonsense/3106026995Brand Sign: http://www.flickr.com/photos/alexpatterson/2078963636Switchboard: http://www.flickr.com/photos/ironrodart/4154904299/Times Square: http://www.flickr.com/photos/22240293@N05/3845692998/Yelling: http://www.flickr.com/photos/28096801@N05/4581041971/Whispering: http://www.flickr.com/photos/outdoorstudios/4322773102/Words: http://www.flickr.com/photos/feuilllu/739173692/Taking Photo: http://www.flickr.com/photos/lo_ise/4730973273/Video: http://www.flickr.com/photos/infusionsoft/4485023576/Integrate: http://www.flickr.com/photos/rpenalozan/5170104100/Listen: http://www.flickr.com/photos/giara/2211500258/Analyze: http://www.flickr.com/photos/marvaloha/3301706196/Wonder Wheel: http://www.flickr.com/photos/wallyg/612608978/

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