how social media effects mayor of london election
TRANSCRIPT
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HOW SOCIAL MEDIA EFFECTS MAYOR OF LONDON
ELECTION
SAAD KAKOULI
AHMAD NAZARI
OEL067 ADVANCED ENGLISH FOR MASTERS STUDIESAUTUMN 2016-1716TH NOVEMBER 2016
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OUTLINE
• Social media users in the United Kingdom
• Social Media websites and applications used in the UK
• Social media impacts on election
•Marketing the campaign in social media
SAAD KAKOULI - AHMAD NAZARI - OEL067 ADVANCED ENGLISH FOR MASTERS STUDIES - AUTUMN 2016-17
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SOCIAL MEDIA USERS IN THE UNITED KINGDOM
• 89% of the UK total population are active internet users.
• Actively using social media in the UK.
• Using mobile phone to access the social media network.
38 million
50%
SAAD KAKOULI - AHMAD NAZARI - OEL067 ADVANCED ENGLISH FOR MASTERS STUDIES - AUTUMN 2016-17
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SOCIAL MEDIA WEBSITES AND APPLICATIONS USED IN THE UK
• Twitter active users in the United Kingdom.
• 65% of the users under the age of 34.
• Users access twitter from mobile.
• Users checking feeds multiple times during the day.
• 50 accounts on twitter are followed by 75% of the users
80%
15 Million
29%
51% 49%
SAAD KAKOULI - AHMAD NAZARI - OEL067 ADVANCED ENGLISH FOR MASTERS STUDIES - AUTUMN 2016-17
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CANDIDATES FOR MAYOR OF LONDON
SAAD KAKOULI - AHMAD NAZARI - OEL067 ADVANCED ENGLISH FOR MASTERS STUDIES - AUTUMN 2016-17
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SOCIAL MEDIA IMPACTS ON ELECTION
• Become a part of any political campaign strategy.
•Voters engagement and communicating with candidates.
• Example of how social media was used “#VentYourRent campaign”
SAAD KAKOULI - AHMAD NAZARI - OEL067 ADVANCED ENGLISH FOR MASTERS STUDIES - AUTUMN 2016-17
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MARKETING THE CAMPAIGN IN SOCIAL MEDIA
•Hear from electors and get the feedback
•Build a base of supporters
•using hashtags on social media channels.
• develop a community
•Sharing photos, videos and news on all the social media platfor
msSAAD KAKOULI - AHMAD NAZARI - OEL067 ADVANCED ENGLISH FOR MASTERS STUDIES - AUTUMN 2016-17
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#VENTYOURRENT
• the Green Party’s mayoral candidate, Sian Berry sent a tweet targeting this issue
SAAD KAKOULI - AHMAD NAZARI - OEL067 ADVANCED ENGLISH FOR MASTERS STUDIES - AUTUMN 2016-17
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#VENTYOURRENT
•And Sadiq Khan sent a tweet as well after one day
SAAD KAKOULI - AHMAD NAZARI - OEL067 ADVANCED ENGLISH FOR MASTERS STUDIES - AUTUMN 2016-17
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DISCUSSION…
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IN CONCLUSION
SAAD KAKOULI - AHMAD NAZARI - OEL067 ADVANCED ENGLISH FOR MASTERS STUDIES - AUTUMN 2016-17
• Social media has changed the societies around the world.
• In future the candidates, electors and the general public will all rely on social media to make a decisions
• Sadiq Khan and his team used social media efficiently.
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ANY QUESTIONS?
SAAD KAKOULI - AHMAD NAZARI - OEL067 ADVANCED ENGLISH FOR MASTERS STUDIES - AUTUMN 2016-17
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SOURCE
• https://audiense.com/whos-winning-the-general-election-analysis-of-twitter-data-social-media-statistics-2015/
• http://www.thinkdigitalfirst.com/2016/01/04/the-demographics-of-social-media-users-in-2016/
• http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/
• https://www.lynda.com/Facebook-tutorials/Social-Media-Marketing-Facebook-Twitter/490093-2.html
• https://www.membra.co.uk/news-blogs/blogs/voter-engagement-london-mayoral-election-2016
• http://www.citymetric.com/politics/tweets-london-twitter-and-2016-london-mayoral-election-2021
SAAD KAKOULI - AHMAD NAZARI - OEL067 ADVANCED ENGLISH FOR MASTERS STUDIES - AUTUMN 2016-17