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Mobility Carsharing Technology How Smart Phones change mobility behaviour Eva Helmeth Mobility International AG 6 March 2013

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Page 2: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

A new generation?

Page 3: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

Generation Golf

Page 4: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

Generation iPhone

Page 5: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

The new «Sharing»

Page 6: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

New (auto)mobility!

Page 7: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

Always the right mode of transport

Page 8: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

Return car sharing Return to station Reserve ahead Reliable

Page 9: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

Free-floating car sharing Spontaneous Short-term Self-Service Taxi

Page 10: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

Car sharing in Switzerland…

Page 11: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

102‘100 customers

5,6% of the population in Zurich

2‘600 vehicles

100‘000 trips per month

1’340 stations

Page 12: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

Car sharing is a child’s play Book Drive Pay

Page 13: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

The heart of car sharing…

Page 14: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

MobiSys 2.0 - Cloud

Page 15: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

MobiSys 2.0 – customer interface

Page 16: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

Smartphone-App shaken, not stirred

Shaking feature for reservation

Map-based reservation

Set and edit defaults

Map-based directions

Page 17: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

Client Portal virtual service centre

Reservation platform

Profile administration

Invoices

Payment options

Feedback form

Page 18: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

MobiSys 2.0 - Cloud

Page 19: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

MobiSys 2.0 – on-board unit

Page 20: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

On-board unit interface to telematics

Access control

Unlock / lock doors

Remote control

Monitor fuel card

Record trip data

Deactivate anti-theft device

Page 21: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

MobiSys 2.0 - Cloud

Page 22: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

MobiSys 2.0 – business software

Page 23: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

Business software all modules for operators

Customer management

Fleet management

Workflow module

Marketing tools

Stations / geo-zone management

Invoicing

Page 24: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

Users of MobiSys 2.0

Page 25: How Smart Phones change mobility behaviourfiles.messe.de/.../Helmeth_Eva_CeBIT_Mobility_Carsharing.pdf · Free-floating car sharing Spontaneous Short-term Self-Service Taxi

Thanks for your attention!

[email protected] www.mobility-international.com