how small charities can attract household names for impact and growth | boost your communications...
TRANSCRIPT
![Page 1: How small charities can attract household names for impact and growth | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a6d176d7f8b9a22428b4cbd/html5/thumbnails/1.jpg)
![Page 2: How small charities can attract household names for impact and growth | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a6d176d7f8b9a22428b4cbd/html5/thumbnails/2.jpg)
BOOST YOUR COMMUNICATIONS WITH EFFECTIVE PARTNERSHIPS
![Page 3: How small charities can attract household names for impact and growth | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a6d176d7f8b9a22428b4cbd/html5/thumbnails/3.jpg)
THE RUNNING WHO?
The Running Charity
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THE RUNNING WHO?
Why we work in partnership
We have great stories but….
![Page 5: How small charities can attract household names for impact and growth | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a6d176d7f8b9a22428b4cbd/html5/thumbnails/5.jpg)
THE RUNNING WHO?
Why we work in partnership
We have great stories but….
• We don’t have a budget
![Page 6: How small charities can attract household names for impact and growth | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a6d176d7f8b9a22428b4cbd/html5/thumbnails/6.jpg)
THE RUNNING WHO?
Why we work in partnership
We have great stories but….
• We don’t have a budget
• We don’t/didn’t have the contacts
![Page 7: How small charities can attract household names for impact and growth | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a6d176d7f8b9a22428b4cbd/html5/thumbnails/7.jpg)
THE RUNNING WHO?
Why we work in partnership
We have great stories but….
• We don’t have a budget
• We don’t/didn’t have the contacts
• We are a bunch of youth workers who love running
![Page 8: How small charities can attract household names for impact and growth | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a6d176d7f8b9a22428b4cbd/html5/thumbnails/8.jpg)
THE RUNNING WHO?
The 3 types of partnerships we look for to boost our communication
![Page 9: How small charities can attract household names for impact and growth | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a6d176d7f8b9a22428b4cbd/html5/thumbnails/9.jpg)
THE RUNNING WHO?
The 3 types of partnerships we look for to boost our communication
• The Platform
![Page 10: How small charities can attract household names for impact and growth | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a6d176d7f8b9a22428b4cbd/html5/thumbnails/10.jpg)
THE RUNNING WHO?
The 3 types of partnerships we look for to boost our communication
• The Platform
• The Network
![Page 11: How small charities can attract household names for impact and growth | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a6d176d7f8b9a22428b4cbd/html5/thumbnails/11.jpg)
THE RUNNING WHO?
The 3 types of partnerships we look for to boost our communication
• The Platform
• The Network
• The Elevator
![Page 12: How small charities can attract household names for impact and growth | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a6d176d7f8b9a22428b4cbd/html5/thumbnails/12.jpg)
THE RUNNING WHO?
Alongside this I will explain
• The internal benefits to the charity
• The external benefits to the charity
• The benefits to our partners
• Our rules to boost your communication through effective partnerships
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THE PLATFORM PARTNERSHIP
The partner that can offer you a platform to communicate and showcase your work
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THE PLATFORM PARTNERSHIP
The partner that can offer you a platform to communicate and showcase your work
Internal Benefits: a motivator for service users and charity delivery partners
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THE PLATFORM PARTNERSHIP
The partner that can offer you a platform to communicate and showcase your work
Internal Benefits: a motivator for service users and charity delivery partners
External Benefits: wide reach to a specific audience
![Page 16: How small charities can attract household names for impact and growth | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a6d176d7f8b9a22428b4cbd/html5/thumbnails/16.jpg)
Internal Benefits: a motivator for service users and charity delivery partners
External Benefits: wide reach to a specific audience
Partner Benefits: authentic stories that aid their communication | associated and new brand exposure
THE PLATFORM PARTNERSHIP
The partner that can offer you a platform to communicate and showcase your work
![Page 17: How small charities can attract household names for impact and growth | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a6d176d7f8b9a22428b4cbd/html5/thumbnails/17.jpg)
THE NETWORK PARTNERSHIP
The partner who can offer a network of people that can provide a broader reach.
![Page 18: How small charities can attract household names for impact and growth | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a6d176d7f8b9a22428b4cbd/html5/thumbnails/18.jpg)
THE NETWORK PARTNERSHIP
The partner who can offer a network of people that can provide a broader reach.
Internal Benefits: opportunities that you wouldn’t normally have access to
![Page 19: How small charities can attract household names for impact and growth | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a6d176d7f8b9a22428b4cbd/html5/thumbnails/19.jpg)
THE NETWORK PARTNERSHIP
The partner who can offer a network of people that can provide a broader reach.
Internal Benefits: opportunities that you wouldn’t normally have access to
External Benefits: wide reach to a mass audience
![Page 20: How small charities can attract household names for impact and growth | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a6d176d7f8b9a22428b4cbd/html5/thumbnails/20.jpg)
THE NETWORK PARTNERSHIP
The partner who can offer a network of people that can provide a broader reach.
Internal Benefits: opportunities that you wouldn’t normally have access to
External Benefits: wide reach to a mass audience
Their Benefits: showcase the support they give to organisations like us
![Page 21: How small charities can attract household names for impact and growth | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a6d176d7f8b9a22428b4cbd/html5/thumbnails/21.jpg)
THE ELEVATOR PARTNERSHIP
The partner who can increase your legitimacy with your target audiences
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THE ELEVATOR PARTNERSHIP
The partner who can increase your legitimacy with your target audiences
Internal Benefits: increase participation
![Page 23: How small charities can attract household names for impact and growth | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a6d176d7f8b9a22428b4cbd/html5/thumbnails/23.jpg)
THE ELEVATOR PARTNERSHIP
The partner who can increase your legitimacy with your target audiences
Internal Benefits: increase participation
External Benefits: validation with audience and other brands
![Page 24: How small charities can attract household names for impact and growth | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a6d176d7f8b9a22428b4cbd/html5/thumbnails/24.jpg)
THE ELEVATOR PARTNERSHIP
The partner who can increase your legitimacy with your target audiences
Internal Benefits: increase participation
External Benefits: validation with audience and other brands
Their Benefits: internal communication of values | associated brand exposure
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RULES
1. GIVE THE STORY A PLATFORM IT DESERVES
Why?
| you have the duty to champion your
cause | brands often value brands |
be bold
How?
| ask for what you want | have a clear
narrative |
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RULES
2. TELL AUTHENTIC STORIES
Why?
| it’s what the partners want | authentic
voices are powerful | people will sense it
and trust you more | it’s easier |
How?
| let your beneficiaries take a leading role
| manage don’t control | tell the truth |
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RULES
3. SAY YES TO SMALL THINGS
Why?
| building blocks to bigger things | builds
trusting relationships with partners |
How?
| think what a relationship could be and
not quick gains |
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RULES
4. ADD VALUE TO ALL
Why?
| because it will benefit you in the long
run |
How?
| give credit and acknowledge others |
know what drives your partners
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RULES
5. KNOW WHEN TO SAY NO
Why?
| your charity or beneficiaries are not
reality stars |
How?
| trust your gut | ask you beneficiaries |
set clear boundaries from the start |
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WAS IT WORTH IT?BBC | Runners World | Women’s Running | The Daily Mail |
The Sun | Hello Magazine | MSM
The Telegraph | The Big Issue | GQ Magazine | The Observer | Yahoo News | AOL News | Vice | Time
Magazine
THE LONDON MARATHON
4 Minute feature on BBC 1 | 3 million Viewers |
Tweets from JK Rowling | The UN | The Olympic Channel
HRH PRINCE HARRY VISIT
Brand exposure value of £13,687,576 | Reach of 509,873,903 people | 42 Articles within 2 week period
BBC3 AMAZING HUMANS
219,000 views on Facebook
LINKS
AMAZING HUMANS | PRINCE HARRY | LONDON MARATHON
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SUMMARY3 key types of partners
• Platform
• Network
• Elevator
Rules
• Give your stories the platform it deserves
• Tell authentic stories
• Say yes to small things
• Add value to all
• Know when to say no
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Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do:
www.charitycomms.org.uk
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25 January 2018
Seminar
London
#CCpartnerships
Boost your communications
with effective partnerships