how small businesses can generate leads with hubspot

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Small Business Lead Generation Brian Halligan @bhalligan [email protected]

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Small Business Lead Generation

Brian Halligan

@bhalligan

[email protected]

Marketing Transformation

6 Steps To Lead Gen Nirvana

Organizing For Success

Entrepreneurial Economics

Who Is HubSpot?

Traditional Marketing

Outbound Marketing

• Telemarketing

• Trade shows

• Direct mail

• Email blasts

• Print ads

• TV/radio ads

Inbound Marketing

• SEO / SEM

• Blogging

• Social Media

• RSS

• Free tools/trials

• Viral videos

6

Transformation

6 Steps To Lead Gen Nirvana

Step 1

• Blog• Podcast• Videos• Webinars• Presentations• eBooks• News Release• Apps

x

Step 2

• 8 Marketing Tips From An Olympic

Gold Medalist

• Vs

• Colleen’s Tuesday AM Thoughts

x

Step 4

You Gotta Give To Get

x

Step 6

Organizing For Success

• Conformity Reigns…Exceptions Rule

GraderBlog IM.com SEOPaid $$

HubSpot Landing Page

Leads

Qualified

Leads

Demos / Customers

Social

Un-Qualified

Leads

Scoring

Nurturing

Did not buy

…Be Yourself

…Remember Your Parents

Entrepreneur Economics

1950 - 2000 2000 - 2050

Opportunity

0%

10%

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30%

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90%

100%

1955

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Who Is HubSpot?

26

1. It Works

MIT study shows:

HubSpot customers get

4.2 times more leads

after using HubSpot for

5 months

0

500

1000

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2500

2. Emerging Industry Standard

3. Thought Leaders

Learn More

www.hubspot.com/demo