How Small and Mid-Sized Businesses Can Compete for Tech Talent

...they’re looking to hire tech talent in a highly competitive market.

Small and mid-sized businesses face the same problem...

Successfully competing for tech talent boils down to two things...

(1) your value proposition

(2) your ability to communicate it to candidates in a creative way

You need to understand one thing...

candidates are evaluating your company justas much as you’re evaluating them.

You need to give candidates a reason why they should work for your

company and not someone else’s.

A strong value proposition helpscandidates make a choice.

Now, what do you offer that’s valuable to candidates?

• Career growth?• Unlimited PTO? • Is your product or service solving an important problem?• Open office environment?• Commuter benefits?• Game room?• Flexible schedule?

What you offer employees strengthens your value proposition in the eyes of prospective candidates.

Value Proposition Do’s

• Do talk about why your company purpose• Do call attention to unique benefits (like unlimited PTO)• Do be honest and upfront about the type of employee you’re looking for (e.g. a collaborative person who isn’t afraid of asking the tough questions)• Do get creative by using videos and photos

Get creative with how you communicate your value proposition.

Creativity helps you standout from the pack.

The following are companies who creatively communicate their value proposition.

HubSpot’s Value Proposition

Company personality

Behind the scenes videoshowcasing culture

The company’s belief attracts people who

believe the same thing

Why this works• The video showcases the culture and product• HubSpot tells people why they exist and what they believe in• The company’s personality is shown in one simple picture

Google’s Value Proposition

Slideshow showing Googleoffices and their

environments around the world

A value proposition that’sauthentic

Why this works• Candidates get an inside look at Google offices• Google showcases their values and the type of employees they’re looking for

And it doesn’t stop at your career page.

Employees are an extension of your value proposition.

When employees believe in your value proposition, they become your greatest evangelists.

The next thing you know...

...talented candidates are chasing the opportunity to be part of something great, your company.

Recap

In order to compete in the race for tech talent, small and mid-sized companies need to:

• Develop a value proposition that communicates who they are and what they stand for• Communicate their company’s value proposition in a creative and compelling way

To learn more about how small and mid-sized businesses can compete for tech talent...

Download Gild’s Ultimate Guide to Tech Hiringhttp://ow.ly/o4qJF