ADAPTING THE PRICE

Pricing for Rural Markets

Geographical Pricing

BarterThe buyer and seller directly

exchange goods

Compensation DealThe seller receives some percentage

of he payments in cash and rest in products

Buyback ArrangementThe seller sells a plant, equipment, or

technology to another country and agrees to accept as partial payment as products

manufactured with the supplied equipment

OffsetThe seller receives full payment in cash but agrees to spend a substantial amount of the money in that country within a stated period

Price Discounts and Allowances

Seasonal Discount Prices

Normal cash & quantity Discounts

Functional Discount

Promotional Pricing

Loss Leader pricingSpecial Event PricingSpecial Customer PricingCash RebatesPsychological Discounting

Differentiated pricing

Customer Segment Pricing

Time Pricing

Product-form Pricing -Different versions of the product are priced differently

Image Pricing -Priced based on image differences

Location Pricing: Seat prices

Channel Pricing: Depending where the customer purchases it

Unique Collection: Price Comparison Harder

Created by Subhasis Panda, IIT Bombay, during an internship by Prof.Sameer Mathur, IIM Lucknowwww.IIMInternship.com