how server innovations create more business value
DESCRIPTION
In 1994, Fujitsu developed the first PRIMERGY x86 server built on industry standards. Since then, Fujitsu has been providing the attributes customers value: quality, efficiency and agility. This session will take you on a journey from the start of Fujitsu’s x86 server line into the future of server technology of the next years. A highlight of the session will be the awarding of the contest winner “oldest PRIMERGY alive”. Speakers: Mr. Ayman Abouseif (Fujitsu) Mr. Uwe Romppel (Fujitsu)TRANSCRIPT
0 Copyright 2014 FUJITSU
Fujitsu Forum2014
19th – 20th November
Human CentricInnovation
1 Copyright 2014 FUJITSU
Business-Centric Servers –How server innovations create more business value
Uwe RomppelSenior Director Global Server Development Group, Fujitsu
Ayman AbouseifVice President Product Marketing , Fujitsu
2 Copyright 2014 FUJITSU
Twenty years of PRIMERGY innovations
Twenty years in IT is a lifetime. Technology that’s common today was science fiction back in the mid-90s.
Our PRIMERGY servers have shaped IT, at every stage, and set new standards in quality, efficiency and agility
3 Copyright 2014 FUJITSU
First industry-standard x86 PRIMERGY servers
Fujitsu 1994: PC-like economics and flexibility with first x86 PRIMERGY servers built on industry standards
First PlayStation was announced
Microsoft releases its beta for Windows 95
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1994 1998 2002 2004 2008 2010 2012 2014
Image source: Financial Inspiration Cafe
4 Copyright 2014 FUJITSU
Today: Industries most complete x86 portfolio
PRIMERGY TX Family PRIMERGY RX Family PRIMERGY BX Family PRIMERGY CX Family
Expandable tower servers ideal for branch offices, remote offices and small businesses
Versatile and scalable rack-optimized servers with leading efficiency and performance
Platform for converged infrastructures designed to reduce IT costs, time and efforts
Density optimized cloud server infrastructures for HPC, cloud and hyper-converged computing
1994 1998 2002 2004 2008 2010 2012 2014
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5 Copyright 2014 FUJITSU
Scale up in an x86 environment
Founding of VMware Fujitsu 1998:
First scale-up 8-way server in an x86 environment
VMware’s 2nd OEM partner worldwide and first to deliver ESXi embedded server
Image source: MyGazeta
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1994 1998 2002 2004 2008 2010 2012 2014
6 Copyright 2014 FUJITSU
Today: UNIX functionality with x86 efficiency
New levels of x86 server performance for in-memory computing and x86 mission-critical uptime
Support of large scale solutions and applications with up to 12TB RAM and 8 processors
Highest performance proven in datacenter virtualization (VMmark), SAP SD and TPC-E benchmarks
Outstanding platform reliability extended partitioning and dynamic reconfiguration
Trusted around the world
1994 1998 2002 2004 2008 2010 2012 2014
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7 Copyright 2014 FUJITSU
New flexibility and scalability
Fujitsu 2002:
New flexibility, scalability and performance with first blade server
(PRIMERGY BX300)
PCI Express was approved as standard
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1994 1998 2002 2004 2008 2010 2012 2014
8 Copyright 2014 FUJITSU
Today: Business-driven (re-) build of IT
Fujitsu Application Optimized Server Design
Intel Silicon Photonics: datacenter highway with no speed limits
Disaggregation of compute, network and storage resource
CPU RAM I/O Storage GPGPU
Storage Memory
I/O CPU
Traditional Disaggregated
1994 1998 2002 2004 2008 2010 2012 2014
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9 Copyright 2014 FUJITSU
“Go Green” - Increased energy efficiency
Fujitsu 2004:
We learn from nature: Cool-safe® as integral part of PRIMERGY servers
Reduced risk associated with heat failures
Double the lifetime (MTBF) of electronically components
+ 40% ventilationthroughput
Image source: Columbia Pictures' 'The Social Network.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1994 1998 2002 2004 2008 2010 2012 2014
10 Copyright 2014 FUJITSU
Today: Europe’s most modern computer factory
Cool-safe® Advanced Thermal Design
Improve server energy efficiency by a factor of 30 since the start of SPEC power_ssj2008
2013: Augsburg factory was awarded with "ÖKOPROFIT-Betrieb“ certificate
"Green Products & Factory Augsburg“ project: Reduce CO2 emissions by 5% within 3 years
2014: ISO certification as particularly environmentally friendly factory
15% reduction in power consumption and CO2 emissions
Improved cooling concept and the use of PRIMERGY servers
Saving as much power as would be used in over 1,500 households
1994 1998 2002 2004 2008 2010 2012 2014
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
11 Copyright 2014 FUJITSU
New scale-out computing capabilities
Fujitsu 2008: Scale-out computing platform for hosters and telcosdelivering extreme-performance and highly energy efficient server architecture
Facebook overtakes MySpace in Internet traffic
Dramatic increase in data and digital information
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1994 1998 2002 2004 2008 2010 2012 2014
12 Copyright 2014 FUJITSU
Today: New economics for density, energy & TCO
Condensed 4-in-2U density
4 dual socket server nodes plus up to 24 storage drives
Server nodes for every scenario
PRIMERGY CX2550 M1: Standard node, 16 DIMMs (1U)„„
PRIMERGY CX2570 M1: Enhanced HPC node with up to two GPGPU or co-processor cards, 16 DIMMs (2U)
1994 1998 2002 2004 2008 2010 2012 2014
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
13 Copyright 2014 FUJITSU
New compute opportunities
Fujitsu 2010: Private cloud in-a-box: PRIMERGY BX400
Fujitsu opens up blade computing for midsize companies to takeadvantage space,power and cooling
Founding OpenStack –open-source cloud computing service
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1994 1998 2002 2004 2008 2010 2012 2014
14 Copyright 2014 FUJITSU
Today: Important steps towards building a truly business-centric datacenter
Fujitsu OpenStack: Reference architecture based on PRIMERGY servers, ETERNUS storage, Fujitsu Catalog Manager, professional services SUSE Cloud
Most efficient, best performing servers in every class -PRIMERGY RX2540 M1:
Most energy-efficient server (SPEC power_ssj2008)
World record in technical computing (SPECfp_base2006)
Overall TCP-E price / performance record,best 2-sockel performance
Best 2-socket server result (SPECcpu2006)
World’s most power-efficient virtualization platform
Best 2-socket virtualization platform (VMware VMmark)
1994 1998 2002 2004 2008 2010 2012 2014
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
15 Copyright 2014 FUJITSU
Your fast track to continuous operation
YouTube breaks record as over 8 million live viewers watch Felix Baumgartner jumping from the edge of space
Increased demand for the availability of IT resources
Fujitsu 2012: First vendor worldwide to achieve certification for Windows Server 2012
First to offer a ‘Cluster-in-a-box’ solution
Image source: Extremetech
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1994 1998 2002 2004 2008 2010 2012 2014
16 Copyright 2014 FUJITSU
Today: FUJITSU Integrated System PRIMEFLEX
Fujitsu’s Integrated System
Rapid deployment, operational efficiency, less risk
Pre-integrated stack
General purpose or purpose built
Ready-to-run or reference architecture plus options
Best-in-class components
Based on best practices and project experience
Flexible service options
Trusted foundation
Easy to obtain & single point of contact
Ready-to-work in minutes
Simplified design with predictable sizing & scaling
1994 1998 2002 2004 2008 2010 2012 2014
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
17 Copyright 2014 FUJITSU
Customer-inspired innovations
Not only draw on 20 years of server experience, but also gain from knowledge and insight from our customers
Result is a user-inspired design that does more than simply improve and upgrade the processor and features
ExtendedCool-safe® ATD
DynamicLOMTechnology
Long-LifecycleServers
ServerVieweLCM
ServerView System Monitor
18 Copyright 2014 FUJITSU
„Oldest PRIMERGY Alive“ Award
Out with the old and in with the new!
Win a brand new PRIMERGY server and say “Goodbye“ to that old server, however productive it still may be.
Award timeframe: September 09 - October 31, 2014
Over 100 registrations from 18 different countries
38 verifiably older than 10 years
19 Copyright 2014 FUJITSU
„Oldest PRIMERGY Alive“ - 2nd & 3rd Place
Schaubroeck N.V. (Belgium)
PRIMERGY 270
15+ years (12/1998)
I-Business Klein GmbH (Austria)
PRIMERGY P470
15+ years (06/1999)
20 Copyright 2014 FUJITSU
„Oldest PRIMERGY Alive“ Award
Pošta Srbije (Serbia)
PRIMERGY 561
17 years (01/1998)
21 Copyright 2014 FUJITSU