how rfid can benefit your business - oracle · rfid is a key enabler for making items “smart”...

How RFID Can BenefitYour BusinessOracle Business World – 1st Dec 2005

Ing. Edwin W. Kalischnig MBADirector of Business DevelopmentRFID & Sensor Based Services

Oracle Corporation - EMEA

Smart Items in a Real Time Enterprise

Oracle’s Sensor-Based Services Solution

How RFID Can Benefit Your Business Use Case: Dolomiti Superski & NASA

agenda

Q & A

Ten Forces That Flattened the WorldKey developments that changed our lives

#1 11/9/89#2 8/9/95#3 Workflow Software#4 Open Sourcing#5 Out Sourcing#6 Off Shoring#7 Supply Chaining#8 In Sourcing#9 In Forming

#10 The Steroids: Digital, Mobile, Personal & Virtual

Net Result of the Convergence of the Ten Flatteners: The creation of a global, web-enabled playing field that allows for multiple forms of collaboration – sharing of knowledge & work – in real time, without regard for geography, distance or language.

Imagine talking with Smart ItemsRFID is a Key Enabler for making items “Smart”

What are you ?Who created you ?Who owns you ?What kind of product are you ?Do you contain hazardous materials ?Who repaired you ?What has been happening to you ?When are you going to expire ?Where are you going ?What is your destination ?When should you arrive at your destination ?Are you on the correct route ?Have you gone through customs ?What do you weigh ?Have you been dropped ?….

TraditionalBusiness

• Weeks• Megabytes• Punch Cards• Few People

Internete-Business

• Days• Terabytes• Human Driven• Many People

Real TimeBusiness

• Minutes• Exabytes• Event Driven• Automated

Business is Becoming Real TimeUp-to-date business information is critical

Changing the ways of workingSensors and RFID will trigger automated processes

Internete-Business

• Linear• Human Intervention• Limited by Submit Button

Real TimeBusiness

• Interdependent• Physical Event Trigger• Many Starting Points




agenda

Q & A

Sensor Edge Server

ApplicationsAntennaChip

Sensor Data ArchiveRFID Tag Reader

RFID – linking physical world to ITRFID + Information = Valuable Solution

Hardware & Physics

Information Technology

Oracle Provides End-to-End Software Solution for Sensor-Based Services

Oracle Partners with Sensor Hardware Vendors for Integrated Solutions

RFID Solution MatrixOracle + Partners = Total Solution

Solution Component OracleSolution ComponentSolution Component OracleOracle

VeriSignVeriSignONSONS

Oracle DatabaseOracle DatabaseStorageStorage

Device Agnostic Edge Server: Alien, EMS, Device Agnostic Edge Server: Alien, EMS, FeigFeig, Hitachi, Intermec, Matrics, Hitachi, Intermec, MatricsRFID ReadersRFID Readers

Any tag supported by RFID readers.Any tag supported by RFID readers.RFID TagsRFID Tags

Oracle Application ServerOracle Application Server

Oracle Application ServerOracle Application Server

Oracle EOracle E--Business Suite, Custom Application, Integration with Existing Business Suite, Custom Application, Integration with Existing ApplicationsApplications

System IntegratorSystem Integrator

Oracle Consulting and System IntegratorOracle Consulting and System Integrator

System IntegratorSystem Integrator

EdgeEdge

MiddlewareMiddleware

ApplicationApplication

Hardware InstallationHardware Installation

System IntegrationSystem Integration

Business ConsultingBusiness Consulting

Information ChallengesCapturing data is just the first step

Capture

Manage

Analyze

Access

Respond

BACKEND BACKEND SYSTEMSSYSTEMS

EVENT EVENT SOURCES & SOURCES & RESPONSE RESPONSE

DEVICESDEVICES

MANAGE

ANALYZE

ACCESS

Business Intelligence

JDeveloper

Business ProcessManagement

CAPTURE

PortalMobile

Oracle RFID InfrastructureHardware agnostic = future proof

Integration

Sensor Edge Server

OracleE-Business Suite

Packaged Apps

Legacy

Other

ORACLE RFIDINFRASTRUCTURE

SecuritySensor Data HubEnterpriseManager

Oracle RFID Platform BenefitsOracle = ROI from RFID

Fastest Adoption of RFID Technology– Faster deployment with out-of-the-box Middleware– All Java developers can access (RFID) data and events– No specialized RFID hardware knowledge required

Easiest Integration of Real-Time Data– Extraneous data filtered out– Relevant data fed to application when application is ready– Lower integration costs

Investment Protection– Higher flexibility through open, standards based platform– RFID hardware agnostic– Scalable solution based on Grid

Oracle Sensor-Based ServicesIncreasing Business Velocity

Integrated support for RFID and sensor-based computing.

Incr

easi

ng B

enef

its

Increasing RFID Adoption

Compliance Assistance

Package

Compliance ApplicationAdapters to Wal-Mart, Metro, etc.Print RFID Labels: Zebra, Printronix, Intermec, etc.Verify Shipments with RFID Readers: Alien, Matrics, Intermec, etc.

Pilot, Prototype and Test RFID in Lab or WarehouseReady to Run with Leading RFID Tags and ReadersOut-of-the-box Analysis ReportsCustomize Business Intelligence

Sensor-enable existing business processesIntegrate RFID data into existing applicationsScale to enterprise-wide global deployments with GridEnterprise infrastructure architected to support sensors

Sensor-Based ServicesFlexible Adoption and Implementation Options

RFIDPilot Kit

RFIDInfrastructure

Sensor-centric business processesComplete business automationE-Business Suite (WMS and more)Partner Applications (ISVs)

RFID Applications




agenda

Q & A

Businesses Need InformationDecisions Depend Upon Accurate Data

Has it crossed the

border?

Are these authentic products?

Any hazardous materials?

Is the food still fresh?

Has the containerbeen tampered?

Where is mypackage? Whenwill it arrive?Patient details

and history?

Right operationand medication?

Increase Differentiation and Competitive Advantage– Manufacturers need to quickly incorporate RFID to respond to retail mandates.

Increase Productivity– RFID allows elimination of manual barcode scanning for inventory tracking

Increase Supply Chain Visibility– Retailers can reduce out of stock by RFID enabling their store shelves

Decrease Costs– Pinpoint process break downs; Minimize products pulled back for recalls

Maximize Return on Assets– Track expensive assets at any point in time

Prevent Theft, Fraud, and Counterfeiting– Raise the bar for, or even eliminate counterfeit products and theft, contributing bottom-line to Pharma companies and other high-value product industries

Reduce Risk and Liability– The cattle industry can minimize their risk associated to health outbreaks related to meat by using RFID to track their livestock

Potential Business BenefitsLooking for Business Value

Imagine: “Call Home” Asset Maintenance Quicker response & greater customer service

Today’s Challenges/ShortcomingsManual or schedule-based service requestsOver and under servicingIncreased risks (safety & compliance)Difficulty meeting guaranteed uptime

Sensor-Based BenefitsCondition based, asset-requestedCost effective accuracy, safety & compliance Improved reliability (timely responses)Ability to offer functions as a service

1) Sensor detects excessive temperature and issues an event

2) Event filtered, business rules applied, WO auto-created and dispatched to technician

3) Tech uses device to verify asset, check history, etc. Then performs repair and uploads service history

If temp > 200º for > 5 mins, then create WO

Verify correct asset, check recent activity, …

Imagine: Merchandising AnalyticsGreater insight into customer behavior

Today’s Challenges/ShortcomingsInaccurate & incomplete dataManual process highly inefficientTwice-daily cycle count necessaryCareless sales reps leave pieces out

RFID BenefitsEnables detailed merchandising analyticsEliminates manual data entrySignificant & measurable labor savingsImmediate feedback on sales rep activity

1) Receptionist checks in customer and associates with tag

2) Receptionist hands off customer tag to tagged sales associate

3) Tagged goods automatically associated to customer & sales assoc

4) Analytics, customer behavior, & on-hand balances immediately available

RFID-based case tracking & reconciliation

RFID-based case tracking & reconciliation

Automate proof of

delivery & deductions

Collaborative Vendor Hub Example – Vendor View

Investigating Missing CasesTraceability is Key

•Real-Time information extends the collaborative promotions process•Reduces out-of-stocks

Today’s Challenges/ShortcomingsHighly mobile, high value assetsSecurity & safety complianceTime criticality (immediate access)Inaccurate patient billing of asset use

Sensor-Based BenefitsReal-time location & status information (available, repair required, history)Compliance (maintenance / calibration)Patient peace-of-mind & billing accuracy

Nurse queries system and immediately finds location & status

Finds asset in room M203 and moves it to room P311

Asset is plugged in and smart tag records usage

Automatically adds time-based usage to patient charges –may also be identified tag

Location = M203Status = AvailableMaint = Calibrated

Location = P311Status = In UseMaint = Calibrated

Room M203 Room P311

Imagine: immediately having what you need Rapid “Find and Use” of Hospital Equipment

Today’s Challenges/ShortcomingsReplenishment based on “latent guesstimates”Promotes excess inventories with risk of parts obsolescence

Sensor-Based BenefitsReal-time spares consumption information with auto-triggering of replenishment ordersImproved inventory management

Service tech needs component off shelf to complete repair

Removing component from shelf sends signal to receiver

Receiver sends signal to APS applications

APS interprets signal as “real demand” and increments demand signal by actual consumed quantity or triggers replenishment order

Location = Shelf 1Quantity = 1

Location = Station 5Quantity = 1

ReplenishmentOrder

Imagine: Better Service Plus Fewer Parts Automated Re-Order of Spare Parts for Service Depots

Transportation & Logistics

RFID Use CasesTrack & TraceTheft ManagementAsset ManagementPackage SortationPackage Delivery Confirmation (Handheld)

RFID BenefitsReduce labor costsIncreased efficiencyImprove visibilityImprove data accuracyIncrease customer satisfactionHomeland securityImproved supply chainTheft prevention

Customers

Builders MaterialsMaterialsService

Providers

Operators

OEMsOEMs

ConsumerConsumer

BusinessBusiness

SupportSupportEquipmentEquipment

AirAir

WaterWater

RoadRoad

Rail / Land

Rail / Land

SystemsSystems

ComponentsComponents

Spare Parts

Spare Parts

MaintenanceMaintenance& Support& Support

FacilitiesFacilities& Ports& Ports

TourismTourism

Healthcare & Pharmaceutical

Discovery

Pharmaceutical Pharmaceutical Mfg Plant Mfg Plant

Development

Manufacturing, Salesand Marketing HospitalHospital

PharmacyPharmacy

DistributionDistribution

Biotech /Biotech /PharmaceuticalPharmaceuticalResearch LabsResearch Labs

Public/Private Data

Wet Lab

In SilicoSample

Data

Contract Contract ResearchResearch

OrganizationOrganization

PharmaceuticalPharmaceuticalCompany Company

RegulatoryRegulatoryAgencyAgency

Clinical Trials

BiomedicalBiomedicalFirm Firm

BiomedicalBiomedicalFirm Firm

PharmaceuticalPharmaceuticalCompany Company

Pre-Clinical Trials

RFID Use CasesDrug CounterfeitCompliance (Prescription Drug Marketing Act, 21 CFR Part 11)Manufacturing EfficiencyEquipment and reusable asset managementDrug Distribution

RFID BenefitsRegulatory complianceImproved customer serviceIncreased revenueLower costsImproved supply chainReduce theft, diversion, counterfeit




agenda

Q & A

Dolomiti SuperskiSetting the Scene

CHALLENGESConsortium of 143 companies460 FacilitiesOperating 150 ski routesAcross 12 valleys in the mountains of Northern Italy All needing access to an integrated and interactive network around a central data repositoryOffer tourists a secure and easy way to access ski lift facilities throughout the Dolomites


BENEFITS for SKIERS:Can purchase RFID-enabled tickets on internet reducing waiting time at the slopesAllows hands-free access at ski liftsAble to ski at any Dolomiti Superski location with just one ticket

BENEFITS for SKI LIFT OPERATORS:Provides accurate figures for calculating number of skiersCan analyze skier’s usage and behavior to create new services thereby creating a better customer relationshipBetter security allows immediate deactivation on lost or fraudulent passes


SOLUTIONSAn advanced ticketing system using cards featuring RFID tags

Local systems capture RFID data as each ski pass goes by and sends it directly to the Oracle Data Center

Permits querying of the data to obtain an up-to-date profile of business trends at any time

The Project

Project ChemSecureIdentifying and Tracking Hazardous Materials and WasteAlerts and Notifications to Emergency Response Teams Unmanned Security with RFID and Oracle information architecture for Sensor Based Services

Objectives:Increased safety for first responders & super-critical processesIncreased security with detailed audit trail & access control

Real Time Information from the Physical World

Track & Trace •Environmentally hazardous chemicals•Correlate info in Sensor Data Hub

–Chemical Identity–Chemical Specifications–Location–Temperature–Certification & Security–Personnel Identity

•Wireless & voice alerts to base personnel and first responders•Partners: Environmax, Intermec

Benefits•Increased safety & security

•Increased shelf life of chemicals

•Faster reaction time by first responders

•Increased traceability

•Cost savings for unmanned facilities

Use Case: Real Time Hazardous Materials Management

GoalEnsure safety and security of chemicals and personnel accessing chemicals.Control handling of chemicals based on real-time information about item content and staff credential.Manage exceptions and trigger business flow in case of error conditions.Ensure first responder safety when addressing chemical spills.

RequirementsCapture real time information about physical assets with RFID and temperature sensors.Correlate chemical asset and personnel information: identity, state, statusRole based alerting (Base Personnel, Management, First Responders) with multi-channel deliveryMobile device with integrated RFID support.

“NASA Dryden Flight Research Center in partnership with the Department of Defense implemented the ChemSecure solution using RFID tags to track hazardous chemicals in real-time. Built on the Oracle Sensor Edge Server and Oracle Database with integration to the Hazardous Material Management System, ChemSecure enables the enforcement of Dryden’s chemical management business processes and provides users full and cost-effective control over their chemical inventory management.”

-- Ralph Anton, Chemical Program Manager, NASA Dryden

Real World Scenarios

Source: ChemSecure White Paper 1.6

• Main Pharmacy

• Bulk Storage Facility

• Storage Locker

First Responders Access Critical Info

BACKEND BACKEND SYSTEMSSYSTEMS

EVENT EVENT SOURCES & SOURCES & RESPONSE RESPONSE

DEVICESDEVICES

MANAGE

ANALYZE

ACCESS

Business Intelligence

JDeveloper

Business ProcessManagement

CAPTURE

PortalMobile

Oracle RFID InfrastructureFor total visibility

Integration

Sensor Edge Server

OracleE-Business Suite

Packaged Apps

Legacy

Other

ORACLE RFIDINFRASTRUCTURE

SecuritySensor Data HubEnterpriseManager




agenda

Q & A

how rfid can benefit your business - oracle · rfid is a key enabler for making items “smart”...

Documents